Our client is a global FTSE 250 B2B organisation. They are looking or a Digital Content Manager to join their digital team.
This is a really exciting opportunity to join a fast paced, digitally focused team, successful candidates that have joined this team in the past have developed their career through the organisation.
Duties and responsibilities
?To input into on-going development of the content marketing, organic SEO and social media elements of the Digital Marketing Strategy.
?Digital lead in the development and delivery of the integrated Content Marketing Plan.
?Lead the planning, development, execution and KPI reporting of digital content campaigns.
?Support UX, Paid Search and CRO programme with highly optimised content, targeting key customers, locations and/or devices.
?Owner of the digital marketing content calendar and ensure it aligns with other teams in the business.
?Create content for all digital media types, including web content, social content, blogs, infographics and video.
?Day to day management of the digital content marketing budget
?Accountable for the development and sharing of best practices for optimised content in all media types taking into account customer personas, SEO recommendations, social media best practices and other key data.
?Track and monitor all V3 Technical SEO and back-link profiles and provide local markets with recommendations to improve their SEO performance.
Skills and Experience required
?Experienced in writing optimised web copy for B2B and B2C audiences.
?Experience in content promotion through inbound marketing is an advantage.
?Familiarity with SEO best practices, including keyword research, analysis and trends data.
?Experienced in Google Analytics, including reporting and measuring on campaign performance and effectiveness.
?Experienced user of social media platforms, including Twitter, Facebook, LinkedIn, YouTube and Google+.
?Fluent in another language would be desirable.
?Experience of tracking content performance KPIs.
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.