Digital Analyst

Posted 16 March by Harnham Easy Apply Ending soon

Digital Analyst
Central London
£25,000-£30,000

This is an exciting opportunity for a digital analyst to work in a customer-focused environment. Utilising Google Analytics, you will monitor and optimise the company's website to support the ambitious growth plans of the business, gathering key insights to inform its future development. If you're ambitious, and passionate about informing marketing strategy using web analytics, this is the role for you.

THE COMPANY

As a digital analyst, you'll be joining a sector-leading organisation which is keen to continue to expand its existing market share, driven by its entrepreneurial nature. This is a great opportunity to work in a fast-paced organisation, with clear scope for professional development.

THE ROLE

As a digital analyst, you will play an essential part in supporting marketing decision-making; utilising Google Analytics, you will monitor and optimise website performance to boost conversion rates by providing the best customer service available. Using Google Tag Monitor to monitor traffic flows, and running A/B tests based on your analysis, you will gain an understanding of customers and their behaviour and use this as a basis to positively influence their interaction and engagement with the website. Any experience with PPC and SEO is a plus, as it will be needed.

Day-to-Day Responsibilities will include:

  • Tagging and Implementation using GTM
  • Ownership of A/B testing
  • Optimisation of customer journey on the sites

YOUR SKILLS AND EXPERIENCE

The successful lead web analyst will have the following skills and experience:

  • Strong abilities with Google Analytics and Google Tag Manager, having used them in a data-driven commercial environment
  • Experience suggesting and performing A/B testing in order to optimise conversion rates
  • An Interest in pushing the limits of analytics

THE BENEFITS

£25,000-£30,000 (dependent on experience)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

Required skills

  • Google Analytics

Reference: 34699187

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