I'm delighted to be working with one of the UK's Top 100 employers in the Coventry area. Responsibilities:
- Own and deliver quality and timely digital MI reporting.
- Produce and circulate insightful reporting for Society marketing activity
- Produce and circulate insightful reporting for Society service activity
- Enhance the Society’s MI capabilities
- Manage and update our existing analytics tags and business rules as required via dynamic tag management
- Drive efficiency through automation
- Know our digital members and share understanding with the wider Digital team.
- Use analytics to help drive change
- Support digital team with analysis of key website journeys to identify opportunities for multivariate testing.
- Work with digital team to define and report on measures of success for MVT and AB testing.
- Support Digital team
Role related knowledge :
• Understanding of web analytics and the ability to interpret and visualise data and convert this into meaningful insight.
Ability to use the following systems:
• Web analytics packages
• Dynamic Tag Management desirable If the above sounds like you, then get in touch.