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Digital Analyst

Posted 4 January by ESA Group Ended

I'm delighted to be working with one of the UK's Top 100 employers in the Coventry area. Responsibilities:

- Own and deliver quality and timely digital MI reporting.

- Produce and circulate insightful reporting for Society marketing activity

- Produce and circulate insightful reporting for Society service activity

- Enhance the Society’s MI capabilities

- Manage and update our existing analytics tags and business rules as required via dynamic tag management

- Drive efficiency through automation

- Know our digital members and share understanding with the wider Digital team.

- Use analytics to help drive change

- Support digital team with analysis of key website journeys to identify opportunities for multivariate testing.

- Work with digital team to define and report on measures of success for MVT and AB testing.

- Support Digital team

Role related knowledge :

• Understanding of web analytics and the ability to interpret and visualise data and convert this into meaningful insight.

Ability to use the following systems:

• Web analytics packages

• Dynamic Tag Management desirable If the above sounds like you, then get in touch.

Reference: 34142087

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