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Database Marketing Manager

Posted 7 March by Prysm Media Group Easy Apply Featured Ended

Why work at Prysm Group?

With a portfolio of 36 well-established events, the multi award winning PRYSM Group is the UK’s biggest independent trade exhibition organiser, and recognised as one of the most progressive exhibition organisers in the world. With a current year on year growth of 50%, the last 12 months have seen us grow from 80 to 190 employees and open new offices in Bristol City Centre and Truro.

The Success of Prysm Group is built on a strong work ethic, work culture and the passion and commitment from our talented staff. In the last 5 years alone, both our shows and our staff have been nominated and won multiple awards, from UK’s best Trade Show to EN Awards best newcomer.

With the recent acquisition of RWM, our portfolio is now split into 9 different brands; business, marketing, environmental, design, rural & leisure, legal, sport, medical and hospitality. With a 12 month plan of launching 10 new shows, both local and international, this is a really exciting time to join Prysm Group and grow with us.

What’s the opportunity?

The purpose of the role is to work with all areas of the business to manage, enhance and utilise the company’s data across multiple segments and channels. The role will work closely with Marketing, Sales and Service teams to implement solutions that drive company performance. This is the ideal next step for a well organised, enthusiastic individual with experience in database marketing.

You will benefit from a fun and creative working environment, competitive salary, paid time off at christmas, personal development and strong career growth.

Main Responsibilities:

  • Providing advice and assistance for business stakeholders around campaign measurement and testing, and implementing the necessary elements into campaigns for ongoing analysis and improvement

  • Implementing new ideas, and strategies to increase sales through stronger management of data

  • Supporting the Marketing teams as necessary, assisting in the definition, implementation and measurement of their approved campaigns

  • Driving a strategy to deliver more visitors and exhibitor sales through better data management, analysis and segmentation

  • At all times ensuring we are remaining compliant with DPA and GDPR principles

  • Working with other teams across the business on projects that use core data to define sales and service objectives, and revenue drivers where required

  • Assisting in managing company cleaning, de-duping and general master data quality processes and projects

Required Skills & Experience:

  • Proven ability in driving data activities

  • Strong understanding of Excel

  • Initiative

  • The ability to collaborate and influence across the organisation

  • Attention to detail

  • Good communication skills

  • Excellent organisation skills

  • Understanding of multiple department use of data across Sales, Marketing and Service

Required skills

  • Data Management
  • Marketing
  • Data Protection Act
  • Data Quality
  • Database Marketing

Reference: 34629916

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