Are you as excited about data as much as we are?
The data & insight team produce analysis to inform strategic, creative and tactical decision-making across all parts of Archant. As the Data Marketing Executive you will have a varied and interesting role working closely with the commercial teams to identify and explore opportunities to increase email activity and drive revenues. You will produce weekly and ad hoc audience reports utilising a combination of Omniture and Google Analytics, reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data. You will analyse online user behaviour, conversion data and customer journeys.
This is an excellent opportunity for a candidate with a proven track record of supporting and adding value to business projects through data analysis. You will have well developed analytical and insight skills and be adept at analysing large amounts of detailed information, identifying trends and opportunities. The successful candidate have a solid understanding of analytical tools and techniques such as modelling and segmentation and how they should be applied.
If you have marketing experience this would be useful, but is not essential as long as you are interested in developing your skills in a marketing environment.
You should enjoy working as part of a team and be willing to take-on additional responsibilities to develop your career, and be confident creating reports and presenting these to senior managers.
Benefits include a competitive salary, pension scheme and a range of other staff benefits.
- Google Analytics
- Key Metrics
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