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Data and Insights Analyst

Posted 4 January by Optima Recruitment Ended

Job Description:

  • Work with Marketing to deliver actionable insights that can help shape the strategy and generate revenue from Marketing channels
  • Build well thought-out audiences for marketing campaigns
  • Understand and gather requirements from marketing to create data and insights which are fit for marketing campaigns
  • Working with the Head of Analytics to support other business units
  • Deliver analysis and insight which can help drive new/existing revenue
  • Help analytics deliver value from our various sources of data to achieve objectives
  • Identify target customers through various methods to support acquisition strategies ensuring we are relevant in our actions
  • Understand customers, their business and behaviours to produce insights
  • Competitor Analysis: help us understand our competitors and their customers
  • Work closely with Salesforce Admin to achieve data integrity
  • Build and develop relationships across the business to gather information and provide analytical support where required
  • Responsible for campaign data, reporting and recommendations of marketing campaigns through various techniques
  • Clearly articulate and document business requirements

Person Specification:

  • Ideally educated to degree level (although not essential if good depth of experience)
  • Experience in an Analytical role (essential)
  • Advanced Excel skills for data analysis
  • Experience working with Google Sheets and the rest of G-Suite (advantageous)
  • Understanding of other Analytical tools
  • Strategic understanding of how to use data for successful marketing campaigns
  • Ability to demonstrate how using data and insights can deliver business objectives
  • Understanding of data compliance and GDPR
  • Understanding of Salesforce (advantageous)
  • Clear communicator at all levels
  • Excellent attention to detail
  • Proactive in seeking better ways of doing things
  • Understanding of the SaaS business model

Additional Information:

  • Based in Reigate
  • £30,000 - £40,000
  • Relaxed culture is very relaxed and open so lots of informal benefits
  • Free Breakfast / Kitchen / relax area (pool table/xbox etc)
  • Summer/ Xmas party
  • Very good on-boarding process for new starters - induction/ buddy/ lunch out etc..
  • 22 days holiday rising to 24 days in first 2 years (1 day a year)
  • Health Insurance - free for spouse & Kids free (taxable benefit after probationary period)
  • Childcare Vouchers - salary sacrifice
  • Ride to work scheme
  • Life Assurance x 4 salary (post probationary period)
  • Stakeholder Pension - 1% employee & employer - rises to 2% each in 2019 - (after probationary period)

Please note; Due to the large number of applications that we receive, if you have not had a response within 7 days, please assume that you have been unsuccessful on this occasion.

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Required skills

  • Analytical Support

Reference: 34134532

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