Customer Marketing Executive

Posted 19 December 2018 by Good Energy
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Up to £30k (Dependent on experience) plus benefits

About us

Changing the world is no easy task. But in 1999 that’s exactly what Good Energy set out to do. Its purpose is to enable people, in their homes and their businesses, to play an important role in combatting climate change, by providing households and businesses access to locally sourced 100% renewable energy. Fast forward to today, and the business is now a key player in the renewable energy space, and despite challenging market conditions has continued to grow profitably over the past 5 years.

The business has recently reviewed its longer-term strategy and is now poised to take a leap forwards, focused on a transformational growth agenda which delivers long term value for its customers, shareholders and people. This will enable the achievement of its purpose; powering the choice for customers, of a cleaner greener future. Good Energy now employs around 300 people in the historic market town of Chippenham, Wiltshire.

About the role

We are looking for a passionate marketer or a recent graduate to join our Marketing Team to ensure that all or our customers, both Domestic and Business, understand the Good Energy purpose. As such, you will develop and implement communications along the various customer journeys ensuring these are simple and easy to understand and convey our purpose in order to drive increased understanding of and loyalty to the brand and customer engagement.

They will be responsible for ensuring we deliver a consistent tone of voice across all communication channels and develop communications that focus on customer retention.

In this role you will also update customers on progress against our purpose through a series of newsletters and will monitor the value and impact of these, providing tangible data to show this. You will support in the delivery of a retention and loyalty improvement programme with the aim of reducing churn.

About you

You may have previous experience in a similar role with experience in managing brand communications across many touchpoints or have a relevant degree and be keen to kick-start your career in this area. It would be a distinct advantage if you are able to evidence having created engaging communications that provide value and return on retention as well as supporting customer retention strategies.

You will be a confident and engaging communicator with stakeholders and all levels and will be able to demonstrate where you have influenced across the wider business.

You’ll have strong copywriting skills and ideally will have previous experience in applying a consistent brand tone of voice.

Experience of the energy industry would be an advantage but not a necessity. What’s really important though is that you must be motivated by working for a purpose and values led organisation and have the capability to learn about a complex industry, fast.

Behaviours - Works in a way which role models our values:


We are straightforward in how we communicate with each other and get things done.


We are determined and resilient, overcoming challenges to realise our purpose together.


We value people’s differences and recognise the strength they give us when we work together.


In fulfilling our purpose, we aim to balance fairly the needs of our people with those of our customers, our shareholders and our future holders.

In addition to a competitive salary we also offer a wide range of benefits. Our office in Chippenham is very accessible; just a short drive off the M4 and a two-minute walk from the train station.

If you’d like to be part of an innovative and fast growing ethical energy business, we’d love to hear from you.

To apply please send a covering letter and a copy of your CV.

By applying for a job at Good Energy, you agree that we’ll process your details for the purpose of applying for this vacancy. We’ll have access to your personal information from your application and other materials you submit in support of your application. We’ll retain your personal information on our own systems to facilitate the administration of the recruitment process and we’ll share your application with the relevant hiring manager. We won’t share your information for marketing purposes or with any third parties without your expressed consent (if we decide to perform a psychometric test we’ll require additional consent for being able to profile your personal information). We’ll retain your information if you’re unsuccessful for 6 months unless requested not to at which point your data will be deleted.

The closing date for this role is 1st January 2019.

Required skills

  • Brand Awareness
  • Copywriting
  • Customer Retention
  • Renewable Energy
  • Stakeholder Engagement

Reference: 36875389

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