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Customer Lifecycle Manager

Customer Lifecycle Manager

Posted 16 May by Brakes UK Featured Ended

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Brakes Group is a leading supplier to the foodservice sector in the UK, Ireland, France and Sweden. The Group is committed to provide its customers with outstanding service, products and foodservice solutions, its people with a ‘great place to work’ and its suppliers with a great company to partner.

Owned by Sysco, the world’s leading foodservice company, Brakes Group comprises a family of specialist businesses which are able to deliver everything the caterer needs. It provides a professional, friendly regional service supported by a national network of depots, which ensures it offers an exceptional and individual service to each and every one of its customers

Customer Lifecycle Manager

Job Description

Grade - C

Salary (Up to) - £30,000

Role Requirement

To provide insight led data & recommendations that power our commercial Marketing activity, whether it’s executed directly to customer or through the sales channels. The successful candidate will be responsible for scoping & delivering data requirements for the team enabling us to talk to customers (internal & external) in a timely & relevant manner.

Key Responsibilities

  • Creation of data processes & workflows for triggered lifecycle campaigns

  • Work with internal & external suppliers on creating a ‘data engine’ that powers our decisions

  • Development & maintenance of the contact strategy including targeting & opportunity identification

  • Work with our 3rd party analytical provider to deliver a plan of insight & analytics

  • Support the delivery of key insight led projects across the Commercial Marketing Team

  • Provide measurement & recommendations to improve communication output effectiveness

  • Take a lead, working cross functionally to support the delivery of a new CRM and data solution

Candidate Attributes

  • Ability to interpret data and understand analytical outputs

  • Ability to drive a data & insight agenda, ensuring data is the base decisions are made from

  • Creative with ideas and problem solving

  • Strong commercial acumen

  • High output of work with fantastic attention to detail

  • Excellent verbal, written and numerical skills

Key Performance Indicators

  • Deliver an incremental improvement in customer retention

  • Improvement in campaign uptakes driven by increased data relevancy

  • Drive margin through development of automated customer journeys

  • Improved customer engagement due to timely & relevant communications

  • Development & execution of an ‘always on’ contact strategy

Technical Skills/Requirements:

Essential:

  • Experience using ESPs, to schedule, launch and analyse campaigns

  • Experience using CRM systems or databases to track customer movement

  • Experience in planning customer journeys across a range of scenarios and engagements

  • Experience delivering customer lifecycle initiatives

  • Experience driving a data & insight agenda

  • A minimum of 3 years marketing experience, preferably in a B2B environment

Desirable:

  • Experience using automated campaign software

  • Exposure to data modelling and analytical techniques

  • Marketing degree or equivalent marketing certification

  • Experience in food/grocery industry (non-essential)

The Business

Brakes Group is committed to reducing the environmental impact the business has on both the communities it serves and the countries it operates in. It has ISO 14001 accreditation - an internationally recognised standard for environmental performance.

Brakes Group operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.

Brakes UK uses a third party to undertake a number of checks. Any offer of employment made by Brakes UK would be conditional upon receiving a satisfactory; reference, identity document(s), basic DBS certificate and basic credit check.

Reference: 33669909

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