The Customer Insights team within Selfridges aims to put the customer at the centre of decision making and business strategy by providing insight about our customers and how they engage with the brand. To do this, we draw from a variety of data sources including in-house and external research, CRM data and market intelligence.
KNOW THE ROLE
As Customer Insights Executive, you will be expected to take end-to-end ownership of projects and assist the Senior Insights Manager in delivering others. Areas for exploration will include measuring brand perceptions among existing and potential customers, understanding of the drivers of loyalty and informing the growth strategy in emerging markets.
You will develop strong relationships with internal stakeholders to understand wider business challenges and collaborate with wider community of analysts such as CRM, Digital Analytics and Marketing.
Providing a research support to Selfridges’ strategic projects you will manage brands health tracking and produce insightful analysis and reports which drive action and provoke change.
KNOW WHAT WE’RE LOOKING FOR
As a successful candidate you will have a strong commercial awareness and be capable to creatively bring insights to life through storytelling and data visualisation.
Experience of market research and customer insight is essential. You will also have an experience in qualitative approaches, discussion guide design and interview moderations and analysis.
You will have strong communication, management and organisational skills and be comfortable working with large and complex data, using Microsoft Excel.
Knowledge of SQL is desirable.
KNOW WHAT’S IN IT FOR YOU
Extraordinary experiences are not only for customers, but team members too. We offer all team members the chance to be a part of something unique where they can enjoy careers that provide inspiring experiences, exciting challenges and great benefits.
They also know that Selfridges is committed to developing its talent, which allows for a wide scope of amazing opportunities as the business continues to grow. Whether you are a Values Ambassador, Green Warrior, a member of the Work it Lab or you get your fix for fashion by taking part in our internal shows, there are many ways to show and develop your talent.
Living our Values is essential to the way we work day to day, encouraging greater social responsibility amongst our team members. From our Project Ocean campaign to Bright Young Things, we are focused on a long term approach to sustainability by buying better and inspiring change.
This role’s key benefits includes 35 days holiday including bank holidays, potential for performance related bonus, subsidised gym membership offer, season ticket loan, cycle to work scheme, pension contribution and not to mention a generous staff discount!
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