Customer Insight Manager

Posted 9 April by Search Consultancy Easy Apply

Customer Insight Manager - Birmingham - £35,000 - £45,000

Our client, a market leading business in Birmingham is looking for an experienced Customer Insight Manager to join their successful and growing Operations team on a permanent basis.

Key responsibilities and tasks:

* Take the lead on all insight generation across the business
* Generate customer insight, both quantitative and qualitative to understand the needs of customers through the different end to end processes experienced by them
* Create and develop all insight and market research plans
* Create and deliver all insight and market research activities to serve as a roadmap to drive customer experience improvements
* Lead business decisions through the effective use of data
* Report on insight activities to all audiences
* Align the business to the benefits of using insight to make informed decisions
* Recruit, brief and manage external suppliers and research agencies
* Manage multiple insight projects from start to finish from brief, methodology and analysis to the interpretation aspect

Skills / Experience Required:

* Minimum 5 years' experience of working in an insight/market research function
* Knowledge of qualitative and quantitative research methodologies
* Knowledge of consumer journey and segmentation models
* Knowledge of brand equity measurement and tracking
* Experience of developing supplier relationships and managing external suppliers
* Ability to manage a research project from end to end
* Strong numeracy and analytical skills, able to effectively analyse complex data
* Track record of using technology to compile and manipulate large amounts of customer data
* Awareness of ethical research policy, protocols and guidelines
* Experience gained in a fast moving, commercial, customer centric operation supporting successful cross functional change to benefit the customer
* Highly innovative with a can-do attitude - willing and able to test new ideas and concepts
* Personal impact and credibility with excellent communication skills, able to build strong enduring relationships and work successfully with internal and external stakeholders,

For more information and to apply, please contact Shivani Karia at Search Consultancy on or email with a CV.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.

Reference: 34855694

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