CRM Sports Executive Senior

Posted 23 January by SRGEurope

Senior CRM Sports Executive (Cross Brand Marketing) | Competitive Salary, Bonus, Private healthcare and pension scheme | Online Gaming Sector | Gibraltar

SRGEurope has been appointed to recruit a Senior CRM Sports Executive for a world leading International iGaming businesses with one of their bases in Gibraltar. The Senior CRM Sports Executive will be responsible for the conception and implementation and analysis of CRM campaigns and CRM activities to deliver Cross Brand Marketing strategy working with key stakeholders across all the Sports brands.

Senior CRM Sports Executive Responsibilities:

  • Working with Sports / Brand/ Operations teams to plan and deliver all Sport Cross brand CRM activity on a month by month basis
  • Planning and Optimizing Cross Brand CRM Strategies across product channels
  • Ensuring the customer selection segmentation aligns with the campaign objectives and department KPIs
  • Managing all CRM platform structures to ensure seamless CRM communications
  • Developing testing strategies for all aspects of the Cross Brand CRM using Sales Force and/or any other CRM tool
  • Responsible for ensuring that all Cross brand CRM activity is sufficiently monitored, tracked and evaluated in order to monitor ROI and for delivering clear, concise and reliable reporting including monthly reporting, campaign reporting, and ROI to drive informed decision making of future of activity
  • Align with Brand, BI, Creative and Product teams to execute campaigns effectively and within a short turnaround
  • Work closely with the Head of CRM and team lead to continually develop the Cross brand strategy and apply a culture of test and learn.
  • Act as a thought leader within the cross brand team, looking for areas of innovation and promotional evolution

Senior CRM Sports Executive Requirements:

  • Strong Time Management skills
  • Great understanding of a customer lifecycle
  • Previous experience of working in a CRM team, ideally in the online gaming industry is essential
  • Good HTML/Dreamweaver knowledge essential
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • Salesforce Marketing Cloud user knowledge is an advantage
  • Very organised with a strong work ethic - essential

To Apply

Please click on the 'apply' button and upload your CV or alternatively contact Steven Brady, Principal Consultant on or e-mail

We have a variety of jobs within the Marketing sector ranging from £25k-£150k, so if this one is not suitable please get in touch to discuss other exciting opportunities you can apply for

Reference: 34300470

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