This job has ended. Find similar jobs.

CRM Personalisation Manager

Posted 6 February by Wiggle Easy Apply Ended

Wiggle is recruiting an experienced and capable CRM Personalisation Manager to join the team based in Portsmouth. The CRM Personalisation Manger will join the brands growing CRM & Customer Insight team to help shape their use of Big Data and Machine Learning to drive personalisation and relevancy across our marketing and customer experiences.

Wiggle inspires everybody, everywhere, everyday; to experience the joy of sport.? Wiggle is an online retailer of Cycle, Run, Swim, Triathlon & Outdoor product, in over 100 countries. With offices in Portsmouth (UK), Wolverhampton (UK), Taipei (ROC) and Sydney (AUS), Wiggle are a truly global company; with multi-language websites, customer services, and free worldwide delivery.

Being active in the great outdoors is a great way to get people together, create a sense of fulfilment and enjoy life. Wiggle's aim is to give as many people as possible the choice to access-cycling and tri-sports; to experience aforementioned benefits for themselves. Wiggle's staff live the brand. Being cyclists, runners, swimmers and outdoor enthusiasts; they share a love of sport.

Wiggle is recruiting an experienced and capable CRM Personalisation Manager to join the team based in Portsmouth. The CRM Personalisation Manger will join the brands growing CRM & Customer Insight team to help shape their use of Big Data and Machine Learning to drive personalisation and relevancy across our marketing and customer experiences.

CRM Personalisation Managerkey role responsibilities:

  • Act as product owner for personalisation across all channels for Wiggle and Chain Reaction Cycles
  • Work with our Data and Engineering teams to ensure we build the right data platform for personalisation
  • Work with our Data and Engineering teams to ensure we make this data platform available to all channels
  • Work with our Digital Marketing and Customer Experience teams to ensure we leverage our data to ensure customer messages and experiences are relevant and engaging
  • Own the Wiggle and Chain Reaction Cycles CRM roadmaps
  • Own the CRM optimisation process from hypothesis > testing > learning > hypothesis…
  • Some travel will be required between offices in Portsmouth, Mallusk and Belfast.

CRM Personalisation Managerkey role requirements:

  • Experience of using Big Data platforms and Machine Learning to create data driven segments and prediction models
  • Ecommerce CRM experience within the retail sector, working with large volumes of customer numbers
  • Solid understanding of digital marketing channels
  • Experience using customer segmentation to deliver successful marketing campaigns
  • Excellent communication and interpersonal skills
  • Highly numerate with an excellent attention to detail
  • Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns
  • Ability to prioritise workload and meet deadlines in a fast-paced environment.
  • Experience in multivariate testing processes and providers (e.g. Qubit, Maxymiser)
  • Understanding of developments within machine learning, AI, big data platform
  • Understanding of how prediction algorithms can be used in CRM

You will work closely with our Data, Marketing and Engineering teams to build the capability to deliver personalisation across all channels and touch points. With over 2.5m customers, across more than 70 territories this role will be highly visible in the organisation and requires a candidate who is comfortable working with retail consumer data at scale and has a solid understanding of digital channels, web and email. We work in a matrix structure and you should be confident in your communication skills and your ability to influence other teams to work with you to execute your campaigns

To apply for this role, please send your CV to

Reference: 34403728

Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Report this job