CRM Manager

Posted 16 April by Talent Hub

CRM Manager

Brighton

£35,000 - £40,000

Talent Hub is working in partnership with a digital marketing company who specialise in the sports, gaming and gambling sectors. They are now looking for a CRM Manager in Brighton to bring a wealth of knowledge and experience in CRM strategy, multi-channel large scale campaigns and robust analytical systems, for their partners and clients. A passion for sports and also CRM on all digital platforms is required to join this global company

The responsibilities of this job are:

  • Establishing the CRM functions for their in house network of lead generation websites. Prioritizing short, medium, & long-term projects that align with the broader vision, expansion goals, & revenue targets, for the all English speaking global markets
  • Retention of existing database with engaging content and partnership promotions.
  • Through lead generation tactics, increase the database and acquire new subscribers.
  • Assist in the development, implementation, & routine monitoring of multi-channel campaigns across the website, email, Facebook, push messaging, and other channels to achieve established goals & objectives.
  • Good understanding of tracking technologies across all devices including mobile.
  • Work across multiple channels, websites and brands.
  • Setting up and conforming all email links, dynamic content and personalized fields function properly

You will have proven skills in a similar job, especially:

  • At least 4 years proven success in either gaming, betting or online sports industries.
  • Have an excellent track record in creating and delivering successful CRM campaigns, on various digital channels.
  • Have a very good understanding of sporting events around the world and also gaming software providers games.
  • Have a passion for data, analytics and proving increase in conversions.
  • Familiarity with the creative process (concepting, feedback, & final output) strongly preferred
  • Exceptional skills on CRM and email software programs like DotMailer and Lead Generation Systems.
  • Demonstrated expertise in Customer Segmentation and Bonus Campaigns
  • Proven skills with HTML programming

Benefits include:

  • Opportunity to travel and work in the international offices.
  • Flexible working can available and potential to occasionally working from home.
  • On major sporting events /days. Some work on Saturday’s may be required and those days can be taken off in the week.

Required skills

  • CRM
  • Email Marketing
  • eCRM
  • Email Systems
  • Sports Betting

Application questions

Have you worked in the sports industry?
Have you at least 5 years CRM experience?
Have you an interest in betting or gambling and understand it?

Reference: 34910733

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