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CRM Manager - Gaming

Posted 15 April by Harnham Easy Apply Ended

CRM Manager - Gaming

London

Gaming

Up to £55,000 + Benefits

A leading international gaming company is looking for an experienced, data-driven, CRM analyst to join their expanding team as a CRM Manager. In this role you will be responsible for analysis of customer direct contact strategies, and, in turn delivering data-driven insights to internal stakeholders, as well as leading a small team.

Duties and Responsibilities - CRM Manager

  • Design, plan and execute the targeting of customers through the company's targeted multichannel marketing programme
  • Working closely with multiple CRM teams to optimise direct customer contact strategies
  • Provide accurate and relevant insights to support business objectives and help inform key decisions
  • Understand and track customer journeys and behaviours
  • Forecast, monitor and review the performance of this targeted marketing programme - reporting to senior finance and commercial stakeholders
  • Work closely with other internal marketing teams to aid the development of new programs as well as improving current programmes

Skills and Qualifications - CRM Manager

  • University degree in a numerate discipline - mathematics, statistics, engineering etc
  • Experience managing retention channels such as emails, push notifications etc
  • Strong commercial marketing awareness and ability to interact with various internal and external stakeholders
  • Keen eye for detail on data related issues and take initiative for resolving them
  • Ability to carry out a role within the team, as well as working independently to meet tight deadlines

Salary and Benefits - CRM Manager

Up to £55,000 + Benefits

How To Apply - CRM Manager

Please register your interest by submitting your CV via the apply link on this page. To find out more information please contact Scott Lazarus at Harnham.

Keywords:

CRM, Multichannel, Insight Analysis, Customer Insight, Customer Behaviour, Loyalty Analytics, Commercial Insight, Marketing Insight, Marketing Analytics, Segmentation, Clustering, Cluster Analysis, Regression, Propensity, Statistics, Gaming, London

Required skills

  • Cluster Analysis
  • CRM
  • Customer Insight
  • Gaming
  • Marketing Analytics
  • Segmentation
  • Statistics
  • London
  • Marketing Insight
  • Clustering
  • Multichannel
  • Commercial Insight
  • Customer Behaviour
  • Regression
  • Loyalty Analytics
  • Insight Analysis
  • Propensity

Reference: 34632031

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