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CRM Executive Luxury eCommerce brand

Posted 4 January by Ignite Digital Talent Ended

We are looking for an email marketing / eCRM specialist to join a leading luxury fashion retailer based in London.

This is a fantastic opportunity for a CRM professional to assist in growing the company's wider CRM capabilities and initiatives and work for one of the most famous luxury brands in the world.

Responsibilities:

  • Define UK needs & calendar for all CRM initiatives (campaigns, digital sampling, client gifting) with the CRM Manager and Ecommerce Manager
  • Manage the communication between the company and their ESP agency, ensuring calendars and feedback are shared on a weekly/monthly basis
  • Work alongside agency to effectively brief and deploy campaigns, providing post campaign analysis to the team and wider business
  • Provide innovative testing strategies to continuously gain insight into the database and to increase KPI's
  • Define consumer journeys based on segmentations and client behaviours to enhance creative and relevance of ECRM
  • Complete weekly and monthly reports with commentary and suggestion; acquisition, competitor review & email/digital sampling/client campaigns
  • Ensure regular delivery of all data from different sources are applied in campaign management tools
  • Monitor and challenge global in-store data acquisition - with data quality and efficiency as a key objective
  • Drive best in class data capture
  • Assist the CRM Manager to drive the Single Customer View project to completion, working on campaigns and journeys to be launched in Salesforce Marketing Cloud (ExactTarget)

If you have the following then we would like to hear from you:

  • Proven experience in CRM / Email marketing
  • A basic understanding of HTML and email design
  • Knowledge of Google Analytics
  • An understanding of the Retail and Luxury environment

Required skills

  • crm
  • email marketing
  • ecrm

Reference: 34136207

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