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Based in Huddersfield and reporting to the CRM Manager, the successful candidate will be an integral part of the team where you will take responsibility for the following activities:
*Delivering CRM campaign activity from start to finish e.g. managing briefs, planning, creation and execution of campaigns, development of testing strategies and understanding dataset opportunities
*Managing and building campaigns in SalesForce Marketing Cloud to support business KPIs
*Creating and developing current customer lifecycle campaigns to drive engagement, retention and cross selling opportunities across all areas of business
*Measuring campaign effectiveness and sharing results and recommendations with the business
*Supporting the CRM team with driving insight to develop best in class customer segmentation to improve campaign performance
*Utilising a test and learn strategy to optimise communication effectiveness and revolutionise creative formats
*Continuously think of ways to automate campaigns and simplify processes to maximise efficiency
*Working with marketing and key internal stakeholders to improve customer journey at all touchpoints
*Exploring opportunities within existing/new CRM tools to enable creative innovation in various channels and communications
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*Previous experience of CRM/Email Marketing
*Experience of using and optimising CRM techniques including data mining, analysis, segmentation, campaign planning, implementation and evaluation
*Experience of creating automated and triggered campaigns
*Ideally educated to Degree level or CIM
*Strong written skills
*Full, clean driving licence
Elevation Marketing is a specialist division of Elevation Recruitment Group focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
Please visit our website at www.elevationrecruitmentgroup.com for more information on:
* Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.
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