CRM/Digital Marketing Manager - Tech

Posted 11 November by Career Moves Group
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CRM Marketing Manager, Global Customer Marketing EMEA
Location - Central London
Competive rates/11 mth temp contract

Fancy working with one of the world's leading tech giants?
The role of the Business Marketing team is to articulate the client's Business value proposition at scale. The team is looking for a Digital Marketing Manager who is passionate about digital marketing, email, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client's best products and features for businesses.

Responsibilities
Plan and execute digital marketing programs in EMEA with the objective of increasing adoption of the company's advertising solutions
Digital campaign planning, strategy, setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results
Launch and optimize digital marketing campaigns using Marketo (Email) and Salesforce (CRM)
Segment lists based on firmographic data and behaviours like past engagements and website interactions
Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability
Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
Analytical insights into the value of content, mechanics and channels that drive significant response and revenue improvement.

Qualifications/Experience
Digital/Email/Database marketing experience that has been gained in a reputable brand.
Demonstrable knowledge of digital marketing landscape, channels, industry trends, social media advertising is a must
Strong SQL or similar data skills preferred
Technical understanding of CRM systems, such as Salesforce
Technical understanding of email marketing concepts and metrics such as lead nurture, lead scoring, targeted segmentation marketing, tracking & measuring ROI is a must
Functional knowledge and previous experience in data segmentation, dynamic content, and email measurement experience with multivariate test setups to measure incremental value of email and other digital campaigns (A/B, engagement, etc…)
Strong business acumen and quantitative analytical skills.
Computer science or analytical background preferred

PLEASE NOTE: As much as we would love to respond to all applicants, due to the sheer volume of applications we receive we are unable to respond to unsuccessful candidates. If you have not heard from us within 7 days of sending your CV, unfortunately you have not been selected for the position.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.

Reference: 39340356

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