CRM Comms Specialist - Beauty

Posted 23 February by Profiles Creative Easy Apply Featured Ending soon
UK CRM Comms Specialist - Beauty
12 month FTC
London (with UK travel)

This awesome beauty brand need a creative and data driven CRM Comms Specialist to join their team for a 12 month contract

This role is pivotal in implementing the Customer Comms plan and make recommendations to drive customer retention and growth through contact strategy. Very fast paced role, lots of great projects to work on for both lifetime values and revenue generation

The Role

*Support development and maintain the UK customer communication plan - chance to work on high volume UK campaigns
*Improve and refine the strategy with a particular focus on retention using targeted and trigger emails to drive revenue and maximise ROI.
*Support in planning the digital comms calendar (email, SMS, push).
*Co-ordinate setup, management and optimisation of the digital comms, including tactical mailings and loyalty mailings with a focus on creative, messaging, offer and data selection.
*Constantly track key metrics, identify trends and make improvements
*Execution of test plans


*Strong email marketing experience in a fast-paced role within retail
*Data savvy - must be comfortable with pulling and reporting email results/analysis and proficient in using web/business analytics tools
*Extensive experience in using an email deployment tool and understanding of HTML and responsive code (Responsys preferred)
*Experience with test, analyse and implementation
*Creative mindset - must be customer focused
*Proven experience in developing and delivering strategic communication plans to increase engagement and drive incremental revenue.
*Experience managing and integrating customer data and relationships
*Excellent interpersonal and influencing skills across departments

Reference: 34542680

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