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CRM Campaign Professional

Posted 1 February by Canon Europe Ended

Canon Europe is on a journey and we want you to join us to play a big part in what we are doing. We are currently going through a marketing transformation program in order to create and develop our direct marketing & data intelligence capability. The Consumer Imaging Group (CIG) is focused on developing a special relationship with its consumers and leveraging it to grow our understanding of the base and optimising marketing opportunities for Canon imaging products and services. This encompasses developing the organization's ability to collect, analyse and apply in its decision-making customer, prosumer and consumer data.

We’re looking for a curious and innovative CRM Campaign Specialists that can collaborate across the business to drive forward our CRM activity. We have 2 roles available managing our lifecycle communications, Early Life and X-sell. Be the lead on planning, creative development, implementation and optimisation of these lifecycle communications, including prospecting, welcome, early life, lead management, DSLR X-sell, accessories X-sell and more. The roles cover multiple European markets and language variants.

Previous experience of implementing lifecycle communications is essential, as well as technical and data management understanding. We’ve recently implemented Salesforce and will start to incorporate multiple channels into the lifecycle journey’s.

One of these roles will also be responsible for our Winback strategy.

Canon’s vision is to be part of every image taken. We’re introducing a range of new services, for example, and companion photo app. It’s essential that we help our customers on their imaging journey, every step of the way - our lifecycle communications play a key role in this.

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

As the CRM Campaign Specialist your key responsibilities will be:

  • Owning and managing the end to end process of a variety of CRM campaign strategies

  • Driving the Marketing Strategy and Planning for your business area

  • Growing and monetising the base while improving the quality and depth of customer information

  • Managing key agencies and third parties effectively

  • Championing the CRM within the organisation

  • Managing, working and influencing stakeholders across the business: data and analytics, campaign and channel marketing, ecommerce, customer experience, content and pro-marketing

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

In order to be successful as the CRM Campaign Specialist you will have;

  • Ability to create and deliver direct communications strategies (acquisition and retention) and plans with an international brand (client and/or agency side)

  • Required skills

    • CRM
    • Marketing Campaigns
    • CRM databases
    • Silverpop
    • Marketo

    Reference: 34371661

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