Leading travel group looking to appoint a CRM Analyst to support an industry leading travel team.
The Remit -
- Utilize Google Analytics and internal data sources to provide visibility into web user and customer behaviour
- Utilize available data sources to identify opportunities to drive website conversion and customer retention
- Monitor existing site performance
- Monitor CRM performance
- Measure, quantify, and communicate the business impact from user behaviour trends
- Deep customer data insights and post activity evaluations to deliver customer insights and make recommendations
- Predictive analytics and data science best practices
- Identify different customers’ profiles to reduce attrition rate and improve retention and reactivation
- Optimization of CRM/marketing activities
- Perform timely & accurate KPI reporting on monthly and weekly basis
- Assessment of CRM programs, communications and promotional activities according to their efficiency and profitability
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