CRM Analyst

Easy Apply

Leading travel group looking to appoint a CRM Analyst to support an industry leading travel team.

The Remit -

  • Utilize Google Analytics and internal data sources to provide visibility into web user and customer behaviour
  • Utilize available data sources to identify opportunities to drive website conversion and customer retention
  • Monitor existing site performance
  • Monitor CRM performance
  • Measure, quantify, and communicate the business impact from user behaviour trends
  • Deep customer data insights and post activity evaluations to deliver customer insights and make recommendations
  • Predictive analytics and data science best practices
  • Identify different customers’ profiles to reduce attrition rate and improve retention and reactivation
  • Optimization of CRM/marketing activities
  • Perform timely & accurate KPI reporting on monthly and weekly basis
  • Assessment of CRM programs, communications and promotional activities according to their efficiency and profitability

Required skills

  • CRM
  • Data
  • Marketing

Reference: 35709950

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