CRM Analyst

Job title: CRM Analyst

Location: London

Salary: Circa £35’000 - £45’000 (with flexibility for the right candidate)

Contract: Full time


Customer Management Resourcing (CMR) is a boutique recruitment consultancy that specialise in mid & executive level roles within 'Customer Management'. This includes all management or analytical roles surrounding Contact Centres, Customer Experience & A.I.

We are proud to be working with a fantastic charity that plays a key part in tackling some of the biggest social challenges across our country:

Scope of the role:

This role, reporting into the Head of CRM, will support the ongoing use, development and enhancement of the CRM Database, including Segmentation mapping, data extraction, analysis, reporting, and vision metrics. Leverage insight in order to maximise key campaign metrics (e.g. engagement and conversion KPIs) and customer lifecycle value (including propensity modelling and insight work for key stakeholders in digital and marketing). This is an excellent opportunity for someone passionate about data and analytics and is a crucial role to fulfil our mission to put the customer at the heart of business decision making across the organisation.

Main Responsibilities:

? Conduct analysis to understand the impact CRM activity has on customer behaviour, ensuring the measurement is aligned to strategic goals and objectives.

? Deliver ad hoc insights to support strategic marketing planning

? Know advanced data analysis techniques that include customer segmentation, predictive modelling, multi-variate analysis, querying and reporting tools, A/B testing and statistical significance.

? Answer business questions using customer data and analytic techniques, providing

fact based responses.

? Work with internal Data & Systems team, as well as external agencies, to ensure the

database is robust, stable and accurate at all times.

? Transform data into insightful and clear, concise, action orientated recommendations.

? Design, develop and implement new dashboards

? Strive to deliver more targeted, personalized experience to customers.

? Work with external agencies and suppliers to ensure the delivery of any supporting

analysis and data-related work.

? Ensure the quality of work delivered is consistently of the highest possible standards

Person Specification:

? Minimum of 3 years’ experience in the realm of data analytics and marketing data

analytics (in-house or agency side)

? Experience working with data cubes and be able to use data mining tools such as


? Knowledge of Salesforce CRM Systems and Einstein/Wave Analytics is preferred

? Excellent Excel knowledge and experience creating reporting and dashboards using

tools like Power BI and Tableau

? Proven ability to interpret, present and derive strategic recommendations from insight


? Capable of clarifying business hypothesis and apply analytical technique to test them.

? Experience in the creation and use of customer segmentation for CRM activity

? Being the data champion, you will have a clear understanding of our customer

databases and their implications on campaign analysis and reporting activities.

? Be inquisitive and passionate about the value that CRM data and analytics can bring

to all areas of the business

? Excellent data skills including knowledge and experience of database structures

? You’ll be a self-starter who will champion customer insight, and be ready and willing to

learn new tools and approaches to get the job done.

? Able to establish solid relationships and have the ability to communicate with all levels

of the business as well as being able to drive forward with goals independently.

Benefits/ Remuneration:

  • Salary range of £35’000 - £45’000 (Negotiable depending on level of experience)
  • Plus some great benefits

How to apply:

To be considered for this opportunity or for more information, you will need to email an updated CV or call Nichola Finnigan, Principal Consultant in the first instance.

We do endeavour to respond to as many applications as possible, however due to the high volume of applications we tend to receive we cannot always advise each individual unsuccessful applicant. If you haven’t heard from us within 14 days of submitting your application, please assume that on this occasion you have been unsuccessful.

Required skills

  • BI
  • CRM
  • Customer Engagement
  • Data Analysis
  • CRM databases

Reference: 34614276

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