Posted 5 days ago by Selfridges & Co Featured

The Selfridges experience should be a world-class one for our customers regardless of whether they are shopping in one of our Stores or Online. We want them to enjoy the same high-concept sophistication whichever way they prefer to shop with us. This role is focussed on enhancing the Digital experience we offer through engaging and creative product copy. Join us as a Copywriter and help us to create something truly iconic.


As one of our Copywriters, you will work within the Online Content team producing accurate, informative and trend-focussed product copy. You will adhere to the Selfridges’ tone of voice and will ensure consistency across all the content you produce against daily copy deadlines. Your product copy will be conversational, creative, engaging, informative and authoritative and will allow customers to feel more knowledgeable about our brands – giving them the confidence to make their online purchases with us. In this position you will play a key role in supporting our Senior Copywriters, as well as working with the less experienced team members and freelancers. In addition to producing work of the highest quality, you will enjoy having access to the wealth of knowledge already in the team and attending amazing brand training sessions.


You will have excellent writing skills and be able to adapt to any tone of voice requirement. You will have a proven track record and genuine interest in the fashion and luxury retail sectors, ideally having worked within an ecommerce environment. You have a real enthusiasm for the brands and variety of products we retail and will enjoying learning/researching about them so that our customer is able to get the best insights when they read your relevant product copy. Excellent interpersonal and time management skills are required, as well as the ability to work well under pressure, in a demanding and fast-paced digital environment. You will be a very capable copywriter who is able to turn their hand to any given area; from lifestyle and fashion to childrenswear, home, food and technology. Being systems savvy across CMS and Office programs such as Excel, PowerPoint and Word will also be vital.


Extraordinary experiences are not only for customers, but team members too. We offer all team members the chance to be a part of something unique where they can enjoy careers that provide inspiring experiences, exciting challenges and great benefits.

They also know that Selfridges is committed to developing its talent, which allows for a wide scope of amazing opportunities as the business continues to grow. Whether you are a Values Ambassador, Green Warrior, a member of the Work it Lab or you get your fix for fashion by taking part in our internal shows, there are many ways to show and develop your talent.

Living our Values is essential to the way we work day to day, encouraging greater social responsibility amongst our team members. From our Project Ocean campaign to Bright Young Things, we are focused on a long term approach to sustainability by buying better and inspiring change.

This role’s key benefits includes 30 days holiday including bank holidays, potential for performance related bonus, subsidised gym membership offer, season ticket loan, cycle to work scheme, pension contribution and not to mention a generous staff discount!


Selfridges is a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other. The story began when Harry Gordon Selfridge first arrived in London from Chicago in 1906 with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges Oxford Street opened its doors for the first time in 1909. The founder’s spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business, which now includes two stores in Manchester, one in Birmingham, plus and the Selfridges App which both deliver to over 130 countries. In 2016 Selfridges was the first ever store to be awarded the title of ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. For an unprecedented three consecutive occasions in a row (2010, 2012 & 2014) Selfridges also won the coveted ‘Best Department Store in the World’ award, underlining its place at the forefront of retail.

Reference: 33621503

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