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Content Writer - Global Firm

Content Writer - Global Firm

Posted 6 April by RecruitAbility Ltd Ended

Job Title: Content Writer - Global Firm

Location: Near Bishop's Stortford, Herts

Salary: £25,000 to £30,000

Term: Permanent

My client is looking for an experienced Content Writer to write compelling copy for their website, social media channels, emails, newsletters, product marketing collateral and inbound marketing content.

Working closely with the dynamic and collaborative marketing team, you will be working with offices globally and will be responsible for developing and optimizing corporate and thought leadership based content.

Key Responsibilities for the position of Content Writer:

  • Research industry related topics
  • Prepare well-structured drafts utilizing the company's brand voice
  • Work with internal SMEs to create content that moves the brand forward
  • Create and distribute marketing copy to advertise the company and its products
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (ie comments and shares)
  • Identify customers' needs and recommend new topics
  • Dive into new product releases and synthesize updates and descriptions in a clear and compelling way
  • Ability to create and meet deadlines
  • Partner with internal team members and external vendors to create "on brand" design to make copy come alive
  • Manage monthly newsletters, both copy and formatting
  • Measure web traffic to content (eg conversion and bounce rates) using Google Analytics
  • Update copy on their websites as needed
  • Occasionally work with external partners on thought leadership initiatives
  • Understand and write in alignment with the marketing team's overall objectives and goals
  • Create and report on content plans/calendar, setting KPIs and delivering success

Skills and Experience required for the Content Writer role:

  • Ideally 2-3 years' experience as a copywriter/content writer
  • 1-2 years' experience with social media management
  • BA/BSc in Marketing, English, Journalism or another related field
  • Possess a portfolio of published pieces
  • Experience of working in a B2B environment
  • HTML knowledge would be highly desirable
  • Experience with influencer marketing
  • Excellent project management skills
  • Ability to build rapport
  • Experience of carrying out research using multiple sources
  • Excellent writing and editing skills
  • Expert in MS Office products
  • Hands-on experience with Content Management Systems (eg Wordpress)
  • Some SEO knowledge or experience would be desirable but training will be provided if necessary
  • Understanding of how copy and design work together
  • Some Google Analytics knowledge and experience would be ideal
  • Ability to write in both UK and US English
  • Experience of content management systems

The Package for the role of Content Writer:

Salary: £25,000 to £30,000 per annum dependent upon experience

Free Parking

Term: Permanent

To apply, please follow the onscreen instructions quoting reference RA12108 or for more information call Lucy Fowler at RecruitAbility

**Please ensure that your email address is on your CV**

Required skills

  • social media
  • seo
  • analytics
  • content writing

Reference: 34842795

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