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Content Marketing Specialist

Content Marketing Specialist

Posted 13 March by Randstad Easy Apply Ended

Are you an experienced marketing specialist with the knowledge to drive a product to the next stage of it's development?

Are you able to design and deploy campaigns to raise awareness of the product and influence a measurable rise in sales?

If you can work at the highest levels and effectively engage with decision-makers and stake-holders, this may be the perfect role for you!

A multinational software company is deploying an integrated, multi-channel strategy targeting buyers, influencers (media, analysts, opinion leaders), employees and recruits to educate, inspire and fuel growth. Their product is used to streamline procurement and recruitment strategies across their global platform.
This role requires an experienced all round marketer with a strong background in shaping pipeline development strategies and programs through account based marketing (ABM), select targeted events and synergy sales opportunities with the customer base.

Key Responsibilities

Assist in managing our digital first marketing and communications strategy to generate demand and build the brand with customers, prospects, partners in EMEA + MEE

Adapt and extend the sales enablement marketing strategy, assets and campaigns for priority geos in line with the EMEA + MEE messaging framework

Write different types of copy depending on its purpose incorporating the tone of voice

Liaise with marketing colleagues from EMEA + MEE to drive marketing and sales synergies

Coordinate handover of marketing leads to sales

Coordinate logistics for EMEA + MEE based events and user meetings

Manage key components of the EMEA + MEE marketing budget

Manage relationships with select agencies and contractors

Help to manage language translation vendor(s) for the website and EMEA + MEE sales assets

Assist the EMEA + MEE sales team with all other day-to-day marketing initiatives as required.

Occasional travel within EMEA may be required.

Maintaining data analytics processes for digital marketing metrics and campaigns. Internal marketing communications and content hub. Coordinating publication of content on various distribution channels. Promotion of assets within social media channels.

Reference: 34671241

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