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Content Marketing Executive (education)

Posted 11 May by Delaney Browne Appointments Ended

Working in an Independent School that boasts amazing grounds, wonderful staff and an enviable reputation.

This is a full time, all year round position with holiday entitlement of 24 days (plus bank hols) in their first year and 28 (plus bank hols) in their second year. 37.5 hours per week.

This person will be working in a team of 3, reporting to the Mar Comms Manager and also working in the team is their marketing assistant ). This roles sits in the middle. They will also be working with other departments, such as the Exhibition Manager, so it is a small team within a larger team.

They have some great benefits, including a great staff restaurant. Lots of training, personal development and a good induction programme.

The role involves all aspects of marketing covering content, PR, events, branding, digital, DM, sales promotion, design and advertising.

Responsibilities  To be the first point of contact for any Marketing enquiries and to play a key role in direct liaison with the media to ensure a high profile PR presence for the school. 

To support the Marketing and Communications Manager with all administration duties to ensure an efficient and timely service is provided both internally and externally. 

Co-ordinate the copy for publications and internal communications playing the key role in copywriting. 

Provide a highly professional service to internal customers of the Marketing Department, liaising effectively with colleagues to ensure publicity and web content is fit for purpose and meets all requirements to excellent standards. 

To take a proactive and continuous approach to seek out good news stories within the school community and build a bank to update website information and press on a regular basis. 

Ensure the on-going development of the website by writing, co-ordinating and editing high volumes of appealing and relevant content and keeping close contact with the Web Developer. 

Make a measurable impact on communications through effective and digital media approaches, including using innovative use of social media and e-marketing. 

To work with the Marketing and Communications Manager to plan campaigns and to ensure that they are delivered in time and within budgets. 

To source and negotiate with external providers of advertising space, direct mail and printing services to ensure high quality and value for money. 

Ensure that the production and / or creation of briefs and working with any creative services delivers high quality results in line with the brand. 

Evaluate and review all work on a regular basis to ensure that the school is getting the best from the current services and continually search for the best products and value. 

Organise and co-ordinate promotional departmental videos for the website and organise photo opportunities. Collate feedback on campaigns and statistics to continually review strategy.

Participate in Marketing events and activities as directed by the Marketing and Communications Manager and / or Leadership Team. 

Be willing to undertake new tasks and responsibilities in line with new initiatives.  To carry out any duties as reasonably requested by line management and the Leadership Team. 

Be the primary contact for organising and managing the school’s Open Mornings. 

Be the primary contact for organising and managing the printing and updating of the school diaries and student planners

Required skills

  • Branding
  • Digital Media
  • Google Analytics

Reference: 34390038

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