Commercial Partnerships Manager

Posted 7 March by tfconnect

Seeking a Commercial Partnerships/Sponsorship Manager within a Consumer Events team, focusing on selling a range of partnership/sponsorship packages including event sponsorship, multi-event sponsorship, online advertising and branding solutions. Commercial / brand partnership sales experience is essential.

The Role:

You will be selling to existing clientele and new prospects across the Consumer Events portfolio, and will be targeted on annual and event revenue. You will be adept in identifying sponsorship opportunities, researching clients, remaining up to date with industry news and attending events.

You will need good commercial experience and strong relationship development skills over the phone and face-to-face. And ideally you will also have existing client relationships you will be able to bring with you.

What you’ll be doing:

  • To meet or succeed yearly and event sponsorship revenue targets by selling consistently to all possible targets; repeat sponsors, new clients and prospects
  • Understand key markets and target clients with a researched and data led approach
  • Identify and act upon opportunities to generate sponsorship revenue off of your own volition, working with the senior sales to up-sell top clients into sponsor packages and working with the creative solutions team
  • Research clients by staying up to date with industry news
  • Attending events to generate new sales as well as managing the client’s needs at events and maintaining strong relationships
  • To make a number of calls per day, the role requires significant time on the phone to contact clients and prospects
  • To meet clients face-to- face in meetings arranged by you to present and sell sponsorship opportunities and packages
  • Look to maintain current commercial partners whilst sourcing and generating new partners
  • Mentor the various Senior Sales Execs to increase their knowledge in event sponsorship and ultimately enable them to assist you further in reaching a wider partnership base to drive revenues and event content
  • Work closely with commercial partners to engage them fully in the respective event and maximise their ROI, whilst also enhancing the event offering through their brand activation content
  • Look to source sponsorship partners who add value to the events through both commercial investment and also through their wider marketing reach and relevant brand association. This role will involve strong collaboration with the Group Show Manager, Marketing Manager and the Divisional Director
  • Lead regular sponsorship meetings and report pipelines across the events to the Group Sales Manager
  • Manage the sponsorship account process from source through to debrief and future participation.

Key Requirements:

  • Good commercial experience of selling sponsorship of high value multi-platform sales solutions
  • Ideally strong existing relationships with a high-value clients/sponsors
  • Results oriented and proficient in producing high quality pitches and proposals
  • Excels in face to face selling, presenting products and their benefits to clients
  • Highly motivated, ambitious and constantly striving for excellence and success
  • Customer focused and knows how to build and maintain relationships
  • Focused and used to working to tight deadlines
  • Experience of CRM system
  • Understanding of various sales methodologies

Why this is a great opportunity:

  • The opportunity to be part of an ambitious events division, with impressive expansion and new launch plans
  • Great location - Central London
  • Salary on offer is £40,000 - £50,000
  • Fantastic employee benefits 
  • An iconic brand, focused on providing a perspective that allows people to progress in life
  • A working culture that rewards performance, values its people and embraces diversity of thought and opinion

Application question

Do you have experience in building commercial / brand partnerships?

Reference: 34627083

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