Commercial Executive

Posted 4 April by Hovertravel Ltd

As Commercial Executive you will be involved in contributing to the delivery of the commercial strategy set by the Head of Commercial, with specific focus on content and campaign development, creative thinking, website, digital and social media activities and general marketing communications.

You will also be responsible for delivering the digital marketing plan incorporating SEO, PPC, online display, social media, email and websites.

Your role will be split between two companies, based primarily on the Isle of Wight (travel from mainland provided) with one day a week spent at Gatwick Airport.

Responsibilities

Sales & Marketing

  • Support the Head of Commercial in organising, planning and running special events.

  • Research and create a trade associated event plan over a 12 month period.

  • Be responsible for the day to day marketing activity - advertising placement, briefing, maintaining all company brand and marketing material and PR activities to drive sales.

  • Focus on new product, client and commercial development opportunities.

  • Build strong client and brand relationships with allthird party suppliers and airport partners.

  • Based upon customer research, identify product and service enhancements that will help increase revenue, customer loyalty and satisfaction
  • Provide input into the regular commercial planning procedure, reviewing current and future strategy where appropriate.
  • Support the on-going roll out of the brand narrative across the companies.
  • Research and develop potential opportunities to be associated or nominated for industry specific awards.

Digital

  • Drive innovative approaches to digital marking, embracing trends and ideas to ensure our industry opportunities are maximised above competition.

  • Develop other distribution options for social connectivity and company promotion.

  • Build SEO strategies and create campaigns that improve, develop and increase organic reach.

  • Liaise regularly with our third parties in optimising and growing business

  • Identify new e-commerce partners and help build relationships with new on-brand partners.

  • Creation of creative and engaging social media content and management of social campaign.
  • Analysing the ROI and effectiveness of ecommerce & digital marketing activities
  • Analyse data and use it to present strong arguments.

  • Develop contacts, content/events and strategic marketing plans for industry read trade publications, for both hardcopy and digital distribution

Engagement:

  • Respond to all customer service and operations email within the agreed timeframe. Answer sales and customer service calls from agents/customers in line with agreed KPI’s

  • Strive to meet achievable sales and telephone answering targets.

  • Ensure all 'upselling’ opportunities are maximised.

  • Manage company live chat facility on the company website

  • Engage with group and corporate accounts to generate bookings.

  • Ensure that the Ecommerce websites are optimized to maximize conversions and deliver excellent customer experience
  • Build content and engaging articles on a quarterly eNewsletter to distribute to all customers
  • Create content and newsworthy stories for internal communication.

Requirements

  • Degree in Digital or Marketing Management or experience equivalent to this level.

  • Competent experience or degree theory of SEO, both technical onsite optimisation, and also driving results via a content lead SEO strategy, and be well versed in GoogleAnalytics.

  • Demonstrate strong experience in copywriting, Search Engine Optimisation, Pay Per Click, social media, email marketing and content (CRM) marketing.

  • Highly organised, strong work ethic - ability to work under pressure and prioritise workloads.

  • Excellent written and IT skills particularly in the use of MS office, social media networking and websites.

  • Strive to beat sales targets.

  • Strong attention to detail

  • Personable, presentable and articulate individual

  • Good at building professional relationships at all levels

  • Creative and passionate with a 'cando’ attitude!

Reference: 34820970

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