Our client is a leading financial services organisation based in Leeds who have fantastic scope for further development. The role of Channel Marketing Manager will lead the development of a new direct channel through a range of integrated marketing activities. To be considered you'll need to have experience leading marketing activities and providing marketing support to sales in a b2b services industry.
·Design the channels' marketing plan and integrate this within the overall marketing strategy
·Support the acquisition of new business through the delivery of integrated marketing campaigns
·Implement campaigns to improve the profile and effectiveness of the brand
·Work closely with the sales team including telemarketing and direct sales managers
·Manage external marketing agencies to ensure projects are delivered on time
·Work closely with the communications team to develop a multi-channel PR & Communications plan
·Proven academically in Business/Marketing/Communications related discipline
·Experience of marketing a high value service in a B2B environment
·Designed and implemented marketing and communications strategies
·A confident approach to working with senior stakeholders
·Previously managed acquisition focused marketing campaigns
·Ability to interpret and translate a complex product subject and communicate effectively in marketing
This Channel Marketing Manager job is commutable from Leeds, York, Harrogate, Huddersfield and Wakefield locations and easily accessible on public transport.
MET Marketing is acting as an employment agency in relation to this Business Marketing Manager job.