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Channel Manager - Architectural Ironmongers & Distributors

Posted 31 January by Nigel Wright Ended


Carlisle Brass is the largest developer of architectural hardware and ranked #1 by size in both UK and Irish markets. With a head office in Carlisle, they operate in 3 main channels - Architectural Ironmongers & Distributors, Merchants and Specification. Owned by Arran Isle, an international building products group with annual sales of c £250 million, Carlisle Brass employ c160 staff across two UK locations. As part of an exciting growth phase for the business they are looking for a Channel Manager to further develop the AI & Distributors Channel.


Reporting into the MD, the Channel Manager will be tasked with meeting growth targets in market share, customer acquisition and revenue. Leading and developing a team of people, key areas of responsibility will include:

  • Creating channel business and sales plans to deliver Carlisle Brass` strategic plan.
  • Provide effective management, development and leadership to the channel sales and Category Manager to ensure targets are achieved, setting a clear strategy for direct reports and supporting functions.
  • Creating sales and marketing strategies to deliver NPD in collaboration with the Category Manager.
  • Work with the senior management team to develop and implement pricing strategies that maximise market value of product ranges.
  • Work with other Channel Managers to determine and implement product / channel strategies that optimise sales and ROI for the brand.
  • Plan and deliver customer retention and development strategies to ensure profitable market growth.
  • Direct the channel sales teams on all commercial aspects of customer relationships.
  • Must be able to work from the Carlisle office 2 days per week with regular travel across the UK and Ireland.


This is an excellent opportunity for an experienced and enthusiastic Channel Manager to join a growth focused company with an established, marketing leading brand. Ideal candidates will:

  • Have experience in managing a broad product range through distribution and building on a strong brand image and reputation.
  • Have experience in managing relationships in a traditional, mature market whilst exploring new market opportunities to grow revenue.
  • Have a demonstrable track record in engaging with trade retail customers and online businesses to manage the value of the brand through its distribution channels.
  • Have a demonstrable track record in managing and developing field sales teams, ensuring that targets are achieved and projects delivered.
  • A GAI Diploma would be preferred but is not essential.

Reference: 34362449

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