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Category Manager

Posted 1 February by FMCG Connect Ltd Easy Apply Ended

FMCG Connect is pleased to be working for a Large Multinational FMCG organisation that require an experienced Category Manager to help assist with continual growth.

The successful candidate will have previous experience working within a FMCG environment and will be reporting directly to the Head of Marketing.

Responsibilities

  • To analyse market and consumer data to be able to identify market shifts and trends, and so drive insights and actions.
  • To ensure both internal and external customers remain informed about category performance, either through presentations or regular reporting.
  • To work closely with the sales team to maximise the performance of the core range within retailers to ensure maximum distribution and delivery of the brand plan.
  • To develop and implement shopper activation plans to realise category growth opportunities in line with the Category Vision.
  • To ensure both internal and external alignment with retailer, brand and category strategies.
  • To be a category partner for a defined product area, supporting strategy development, business planning and NPD development;

Essentials

  • Previous experience analysing and interpreting data and presenting conclusions and recommendations - Essential
  • Previous experience working within a Category Management/Marketing team - Essential
  • Working with data from data providers such as; dunnhumby, Tesco link, Retail Link - Desirable
  • Developing and implementing shopper marketing activity - Desirable
  • Clear understanding of the route to market process - Essential
  • Understanding of how to analyse and interpret data and identify trends - Essential
  • Understanding of consumer and shopper research techniques - Desirable

Required skills

  • Category
  • Marketing
  • Reporting
  • Research

Reference: 33809170

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