Campaign Manager - Acquisitions
£ competitve + exc benefits
This is a fantastic opportunity to join a global business working on a business information tool which is aimed at the HR market.
The company offer fantastic access to career development, work in a collaborative manner, have access to all the latest marketing tools and truly work in a dynamic environment.
They are looking for an Acquisition Campaign Manager to join their global marketing team with an aptitude and passion for the ever evolving digital marketing landscape and who can demonstrate impressive communication skills.
Responsible and accountable for owning, driving and executing an integrated acquisition strategy.
Use full marketing mix -email, SEO, PPC, third party, social media, events, webinars and PR
Plan, develop, implement effective marketing campaigns in line with the customer lifecycle
Sales enablement to drive the sales pipeline including growing inbound leads
Campaign analysis to evaluate performance, optimise campaigns and formulate a future plan
Brief and manage agencies and third parties
Work closely with all internal stakeholders
You will have a thorough understanding of buying cycle, the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
Copywrite all advertising and promotional campaigns and work with sales to ensure that they have all the marketing support
Key Skills and Qualifications
Proven knowledge and experience of online marketing techniques
Sales alignment and enablement experience will be advantageous
Effective project management and budget management skills
Strong copywriting and proof reading skills are a must have in this position
University degree or equivalent. Marketing qualification will be seen as a bonus
- Digital Marketing
- Sales Enablement
- Campaign manager
- Customer Acquistion
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