Increasing penetration and utilisation within existing business channels
New promotion, program and product development
Field support for promotions, programs and product development
Marketing, incentive and promotional development communication and follow-up
. Work with UK and US Business Development and Marketing Group to increase sales and penetration through the expansion, promotion and marketing of both existing and new product and business channels.
. Work with UK to produce an originations forecast for all product groups each quarter and also provide weekly updates on originations performance.
. Manage all aspects of the programs and products to achieve corporate originations goals.
. Monitor program utilization, field acceptance/feedback, impact on sales, and promotion, program and product success.
. Work with various UK and US departments (e.g. Credit, Operations, Legal) to identify resources and develop materials and procedures for handling new products, promotions, relationships, marketing initiatives, etc.
. Act as Project Manager for new promotions, programs and products from idea to rollout
. Work closely with the Credit Training Manager to articulate new promotions and ensure effective launch to all involved parties particularly the franchise network.
. Develop models, tracking and reporting for new incentives, promotions, etc.
. Conduct monthly calls and quarterly live BD planning session with key US business associates.
. Work with marketing team in the creation of marketing, promotion, and incentive plans to drive behaviour and incremental EC, Lease and FF volume.
. Drive the development of marketing/promotional flyers, collateral materials, mailers, external communications, etc. used to promote our promotions, programs and products
. Maintain current product, program and promotional information on the Franchisee portal and responsible for weekly communications in regular communication vehicles.
. Bachelor’s degree or equivalent work experience
. Previous directly related experience in business/ marketing
. Experience creating strategic campaigns to boost sales.
. Sales experience
. Driven by result, confident and ambitious
. Strong business acumen
. Basic Financial Accounting knowledge
. Excellent computer skills and knowledge including Microsoft Office
. Strong written and verbal communication skills
. Outgoing, positive attitudes and strong interpersonal skills
. Demonstrate strong ability to work independently
. Excellent organisational skills and the ability to manage multiple tasks
- Business Development
- Marketing Campaigns
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