Brand Marketing Manager

About Us

We are Luminex Lab, a fast-growing product design company creating meaningful experiences and beautifully designed products for everyday living. Our vision is that, in every corner of the home, you’ll find our products making life smarter, easier and healthier. Our three primary product lines — Home & Lighting, Beauty and Clean Water Solutions — are steadily gaining traction across European markets. We are scaling our team to lead brand evolution and product performance across social media and DTC channels.

The Team You Will Become a Part Of

You’ll join an agile and energetic team that brings fresh ideas and a mix of corporate experience and entrepreneurial creativity. We value people who think beyond the obvious and are excited to help build something distinctive in brand, product and commerce.

Responsibilities

This role focuses on driving brand marketing initiatives to support sales across Amazon (as the primary sales channel) as well as other social media platforms.

Brand Building (30% of time)

• Contribute to defining the brand’s strategic positioning through in-depth market research, including target audience analysis, industry trends, and competitors’ insights.
• Partner with the Head of Marketing and external agencies to shape the brand which aligns with our business objectives while resonating with our target consumers.
• Assist in developing an integrated brand marketing strategy, including budget planning and success metrics to ensure effective execution.
• Ensure that all marketing activities feel local and personal, articulating market nuances to team members less familiar with the market.

Brand Activation (70% of time)

• Repurposing and editing content, including videos and imagery, for social channels and the Amazon brand page.
• Support the execution of brand activations, such as brand campaigns, new product launches, and sales promotions, ensuring consistency across all touchpoints.
• Assist with affiliate marketing initiatives, including campaigns on TikTok Shop.
• Stay current on evolving content trends and storytelling techniques across all social media platforms.
• Ensure all content adheres to brand guidelines and maintains an unified tone across all social media channels and the Amazon brand page.
• Track paid advertising, including performance marketing (e.g., Google Ads) and paid social media campaigns.
• Brand community management.

Qualifications

• A minimum of 3 years of experience in digital marketing, brand management, or social media management.
• Experience in agency management, publisher, or brand environments.
• Be data-driven and comfortable using data to elaborate your ideas.
• Experience in marketing functions within the homeware or home smart appliance sectors is a plus.
• Proficiency in Adobe Premiere Pro, After Effects, Photoshop, and CapCut is a plus.
• Required. Proven experience using generative AI, image generators (DALL·E / Midjourney) and AI video/edit tools to produce on-brand creative at scale. Comfortable building prompt templates, validating outputs, and embedding AI into workflows.

What We Offer

• Competitive salary.
• Wellness and cultural benefits.
• Business travel opportunities to Europe and China.
• Career growth and professional development in branding and marketing.
• Flexible working environment [if applicable].