As Brand Marketing Manager, you will be responsible for the overall strategy, direction and tone of this award-winning brand; your work will ultimately drive the success of the brand in the marketplace and you will be responsible for keeping this brand ahead of its competitors. You will work alongside the Head of Marketing to devise a comprehensive, annual marketing strategy for the business, covering all areas of the marketing mix. You will develop an integrated approach across both digital and traditional marketing to ensure a consistent brand image is presented to customers at all times. Working alongside the digital team, you will drive the brand presence online to increase customer awareness and loyalty through digital channels, including the ecommerce website, social media and CRM marketing. You will also be responsible for all direct marketing for the business, including the content and segmentation of email marketing campaigns, the production of POS materials and printed collateral and developing ATL campaigns.
This is a fantastic opportunity for an experienced Brand Marketing Manager looking for an exciting, new challenge within an autonomous and ambitious company. This is a fantastic time to join the brand and will offer you the opportunity to shape the strategy for a well-known brand.
This role is commutable from: Peterborough, Cambridge, Huntingdon, St. Ives, Chatteris, Kettering, Northampton, Bedford, Corby, Wellingborough and Ely.
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