Brand Marketing Manager

Posted 4 April by Brand Recruitment Easy Apply
Brand Marketing Manager, Peterborough - An established, market-leading brand is currently searching for a passionate and driven Brand Marketing Manager to join their busy team in Cambridgeshire. With at least 4 years' experience developing successful consumer brands under your belt, you will have strong experience creating marketing strategies to drive customer loyalty and increase sales. Ideally, you'll have strong experience across the full marketing mix, including brand management, direct marketing, digital marketing, social media, email marketing and the creation of printed marketing collateral. In addition to managing and developing the brand marketing strategy, you will be implementing a variety of marketing campaigns, with the assistance of the broader marketing team, so you will need to be a hands-on, go-getter who enjoys getting stuck in across all areas of the business.

As Brand Marketing Manager, you will be responsible for the overall strategy, direction and tone of this award-winning brand; your work will ultimately drive the success of the brand in the marketplace and you will be responsible for keeping this brand ahead of its competitors. You will work alongside the Head of Marketing to devise a comprehensive, annual marketing strategy for the business, covering all areas of the marketing mix. You will develop an integrated approach across both digital and traditional marketing to ensure a consistent brand image is presented to customers at all times. Working alongside the digital team, you will drive the brand presence online to increase customer awareness and loyalty through digital channels, including the ecommerce website, social media and CRM marketing. You will also be responsible for all direct marketing for the business, including the content and segmentation of email marketing campaigns, the production of POS materials and printed collateral and developing ATL campaigns.

This is a fantastic opportunity for an experienced Brand Marketing Manager looking for an exciting, new challenge within an autonomous and ambitious company. This is a fantastic time to join the brand and will offer you the opportunity to shape the strategy for a well-known brand.

This role is commutable from: Peterborough, Cambridge, Huntingdon, St. Ives, Chatteris, Kettering, Northampton, Bedford, Corby, Wellingborough and Ely.
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Reference: 34828233

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