Our client is looking for an experienced Brand Manager to bring in-house the services provided by a specialist brand agency and lead on the development of brand strategy.
This is a vertical role within an established marketing and communications team and the ideal candidate will have theoretical knowledge and practical skills and experience for developing value and brand propositions, messaging frameworks, brand services etc; and for supporting and educating the business to understand the value of brand across all activities.
In addition to this important development work the day job will include:
>Developing a consistent brand and brand narrative across the broad portfolio of products, services and communications
>Developing and delivering strategic brand plans to improve visibility, drive awareness and promote brand values
>Working with market insight, developing the tone of voice for a range of sub-brands, markets and products
>Developing creative and engaging brand campaigns
>Championing the brand portfolio and developing brand assets (on-line and off-line)
>Ensuring all marketing and communications activities are on-brand
>Developing the brand internally through support, tools and training
>Working with a range of stakeholders and product management teams on a broad range of projects.
We are looking for candidates passionate about brand, who can demonstrate this through a portfolio of successful and comprehensive strategic brand management activities.
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