Brand & Influence Executive

Posted 4 April by MISSGUIDED Easy Apply

Missguided is not only one of the fastest growing online ladies fashion retailers, but one of the fastest growing companies in the UK. 

We have just moved into new, state of the art premises as we look to increase our turnover to £1bn in the next 5 years and we are looking for people who have the drive and ambition to help us achieve this goal to join our team at this exciting time.

We are looking for an exceptional candidate to work with our current team to help Missguided develop and expand further. Our ideal candidate is someone who can add new ideas, experience, energy and enthusiasm into the mix. The successful candidate will need to enjoy and thrive from working in a fast paced environment and work well under pressure.

Purpose of the role

To support the PR and Influencer manager and senior PR and influencer exec in the development and delivery of the global influencer strategy. Responsible for the development and execution of the VIP gifting strategy, influnecer activations and brand events. Constantlty research and engage with key influnecers and talent agencies globally to build a strong database of engaging, sales driven influencers. Drive brand awareness globally through strategic and forward thinking practices.

Key Responsibilies

  • Execute the influencer strategy across all types of activity and tiers including briefs, influencer relationships/ negotiations and budget management
  • Constantly research new talent across all territories and platforms including: YouTube, Instagram, blogs and industry
  • Assist in reporting effectively and effciently the success of influencer collabortions and campaigns vs objectives
  • Identify different influnecers across tiers and different types of working to propose to senior team taking into consideration influencer Statistics and aesthetic
  • Assist in amplifying product and brand campaign launches using influencers through gifting, content creation and paid placements
  • Assist in the day to day running of 2 PR agencies including gifting, budget management, VIP targeting and influencer launch support
  • Assist in reviewing agencies against buisness KPI’s and set targets
  • Assist in driving the VIP gifting startegy cost efficiently and strategically to gain the most cut through and coverage
  • As a member of the creative team, input into brand campaigns, content and social ideas reflecting the brand ethos and buisness needs
  • Support the in-house creative content team, producing Babe Zine and landing page content to further enrich campaigns and SEO ranking using influenecers as a key driver
  • Assist in producing events which make Missguided known for an iconic style- timings to reflect business needs and KPI’s
  • Assist with ad-hoc needs of the brand marketing team including general admin, spreadsheet development and product orders


  • 2+ years’ experience in influencer outreach
  • strong understanding of brand communication to influencers
  • High degree of computer literacy in all Microsoft Office packages including Power point and excel

Behaviors /Abilities 

  • Flexible and adaptable to change
  • Strong relationship builder with wider teams
  • Ability to work under pressure and at a fast pace
  • Be open to change and challenge in order to drive the business forward
  • Excellent attention to detail
  • Enjoys variety and demonstrates creative flair
  • Self-motivated, uses initiative and problem solver
  • Work to tight deadlines with a can-do attitude
  • Strong communicator internal / external

What We Will Give You:

  • A competitive salary
  • Pension (that we contribute to as well!)
  • 25 days holiday (plus bank holidays)
  • Bonus (subject to company and personal performance)
  • Staff discount
  • Salary Sacrifice schemes such as cycle to work and childcare vouchers
  • Death in service benefits
  • Brand new, state of the art, fun working environment. Spacious desk areas, café, kitchen areas and quiet spaces where you can plug in and work in peace
  • Regular team and companywide social events and parties

Reference: 34821033

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