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Brand Events Manager (MAT Cover)

Posted 5 January by McLaren Ended

At McLaren Automotive our vision is not only to become the iconic sports car manufacturer but also to deliver breath-taking, iconic and innovative new technology to the automotive industry.

12 Month Fixed Term Contract

Purpose of the Role:

Reporting to the Global Marketing Director, we now have an exciting opportunity for a proactive individual to join the Brand Events team within the Marketing Services department at McLaren Automotive (MAL) on a fixed term basis. Based at McLaren’s global headquarters in Woking, Surrey, the Brand Events Manager (MAT Cover) will play a key role in McLaren’s next major global product launches.

Principal Accountabilities:

  • Drive strategic planning of the Brand Event calendar, working with the product/launch team to strategize timing, location and scope of events for each phase of product launches. Managing changes and knock-on effects in the case of launch changes/delays.
  • Manage all projects through to director approval of the "proposal phase" which includes: project plan (defined timings, agency requirements and stakeholder/ internal customers) objectives, location, venue(s), programme, vehicle selection,
  • Manage critical elements throughout the entirety of a project including budget, content and creative.
  • Direct project management of allocated Brand Events from concept creation and planning, to on-location event operation and delivery
  • Work hand in hand with the central Brand Management team at HQ to ensure adherence to worldwide Launch Plan
  • Work with the Regional Marketing teams in the implementation and operation of events in each market
  • Manage all deliverables and supervise the relationship with the appointed Event Agency on a global basis
  • Ensure compliance to McLaren Brand values and event standards in all Brand Events activity company-wide.
  • Generate excellent exposure and experience of the McLaren Automotive Brand and its products in line with the overall product launch and communication strategy.

Event Direction

  • Direct all aspects of event management, including:
    • Event creation, layout and design
    • Event flow and content (run-of-show)
    • Event Logistics (transport, accommodation, travel, etc)
    • Event staff (briefings, uniforms etc)
    • VIP experience
    • On-event management and operation
  • Coordinate on-event movements of all staff and executives, working closely with staff attending, Executive assistants, Team & Travel, and guest logistics agencies where appropriate
  • Collaborate with Brand and Merchandising teams to produce event assets in line with event objectives and brand guidelines
  • Liaise with vehicle fleet team to coordinate vehicle movements and technical support from load-in through to load-out
  • Develop working relationships with all event agencies, maintaining regular communication
  • Act as brand guardian and ensure all activities clearly demonstrate the McLaren brand values

Event Communications

  • Create Event Project updates and reviews for central and regional reporting
  • Liaise with the CRM and Regional teams to create all external event communications and event registration, monitor and report progress throughout
  • Liaise with central and regional teams to implement an internal event communications plan

Event Budget Management

  • Plan, manage, control and reconcile budget for the overall Project as well as each individual event
  • Effectively track overall budget and line items in support of overall strategy
  • Support supplier negotiation and approval
  • Ensure all financial approval and tracking is completed
  • Conduct post-event reconciliation audits

Relevant Education, Knowledge and Experience:

  • University Degree qualification
  • Extensive experience of Event Management and Organisation experience in the luxury segment, preferably in the automotive sector
  • Experience managing a team of direct reports, as well as multiple stakeholders at an executive level
  • Experience in managing agencies and suppliers, working closely with purchasing to develop productive relationships
  • Extensive budget management skills
  • Excellent and influential communicator with equivalent negotiation skills
  • Experience and/or significant understanding of the Super Luxury Automotive sector
  • Comfortable handling communication with customers and HNWI, written and verbal
  • Process oriented with excellent planning, organisational and administrative skills
  • A clear understanding of, and passion for, the McLaren Brand is a key requirement
  • Experience leading and managing large operational teams
  • Project management experience and ability to manage multiple projects and supplier

Personal Attributes

  • Excellent people management skills
  • Great attention to detail, ability to work under pressure and meet deadlines
  • Strong relationship management, interpersonal and presentation attributes
  • Ability to prioritize and make decisions, ability to work in a team
  • Language - fluent in English, with additional languages being advantageous
  • Highly self-motivated and able to motivate and influence others
  • A natural implementer, energetic and highly focused
  • Flexible and self-disciplined, with a great ability to adapt in rapid changing environments
  • Knowledge of McLaren’s racing and road car heritage will be an advantage

If you are passionate about pushing the boundaries of processes and technologies and have an entrepreneurial mind-set, join us at the heart of an exciting journey apply now to be part of cutting edge pioneering projects.

Reference: 34148405

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