Brand & Campaign Manager

Posted 9 November by Caravan and Motorhome Club

Permanent, Part Time (21 hours per week)

Joining us as Brand & Campaign Manager, you’ll assist the Senior Brand & Campaign Manager with the development and execution of marketing campaigns across the most relevant marketing channels to grow awareness of the brand, which in turn, drives growth in memberships, campsite and glamping bookings and other associated club products and services.

You’ll work collaboratively across the Marketing department, with the various Product Marketing teams, Digital and Content, PR, Organic Social, Publications, Partners and Events teams to ensure all brand building and/or acquisition focused marketing campaigns are integrated and implemented consistently across all owned marketing channels. You’ll monitor and evaluate the performance of all brand and acquisition campaign marketing activity, measuring success, analysing data, post campaign reporting and identifying trends and sharing best practices for maximising return on investment. As a brand ambassador, you’ll support the deployment of the brand strategy, including brand essence, brand values, brand positioning and brand identity, ensuring the brand is correctly applied and consistently positioned across all internal and external brand touchpoints.

About you

Experience of the travel or outdoor leisure markets is preferable, but by no means essential. All that we ask is that you have experience in brand, acquisition, product, or campaign marketing, either in an agency or client side, and have a strong understanding of managing 'paid’ media campaigns on PPC, paid social and digital display channels. With strong written skills, including experience of copywriting, you’ll have proven relationship and influencing skills and have a sound understanding of customer and industry insight. You’ll have prior experience of working with media agencies and have knowledge of Google suite. Budget monitoring and accountability is also essential.

Additional info

Although this role is based in East Grinstead, it will be a mixture of home / office working. It is a job share role for 21 hours per week; Monday - Wednesday.

About us

At the Caravan and Motorhome Club, we aim to share our passion for enjoying the great outdoors by providing an unrivalled choice of quality places to stay, at locations world-wide. We provide over one million members with access to nearly 3,000 locations in the UK and Europe, as well as giving them access to our vast knowledge and expertise in how to make the most of caravanning as a leisure pastime.

In return, we can offer you a competitive salary, 25 days holiday, a generous contributory pension scheme, private medical insurance, discounts at a number of retailers and discounts on club products.

The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We know our greatest strength is our people, so differences are celebrated, and we strive to create an environment where colleagues feel respected and valued for their unique potential.

Reference: 51596549

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