Branches, Account Management & Marketing Executive

Posted 12 October by membershipbespoke
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Branches, Account Management & Marketing Executive

Leading Chartered Institute

Central London

Basic Salary Up to £27,000 plus stakeholder pension scheme, season ticket loan, eye care vouchers, childcare voucher scheme

Full Time, 1 year Fixed-Term Contract

Excellent account management, branch liaison, volunteer engagement, client relationship skills a MUST!

Our client a well-recognised chartered body based in the heart of London is currently recruiting for a Branches, Account Management & Marketing Executive.

As marketing executive for branches you use your marketing know-how and strong digital skills to provide essential promotional support to the events and services provided by the institute’s branch network across the UK, Ireland, the Crown Dependencies and other territories. This involves creating and updating website content, delivering local audiences for events through e-marketing and direct mail campaigns, supporting volunteers’ use of social media, producing campaign analysis and using insights to build ongoing improvements in local profile, event participation and profitability.

Main Responsibilities

Be the first port of call for branch communication and marketing support requests.

Understand the individual characteristics of each of the institute’s branches and the jurisdictions in which they operate, and work with the Branch Chairs and Committees and the Branch Liaison Manager to identify their marketing support needs, set campaign goals and create plans.

Deliver marketing activities to time scales, budget and income targets, drawing support from other areas in the team, such as PR, sponsorship, data services, design and web development as necessary.

Set and manage the expectations of stakeholders and keep them informed of activities and progress.

Keep branch websites updated with the latest content and activities, and make sure that content is optimised for search and channels are fully utilised.

Collaborate with the web development team on the creation of new features and functionality when necessary.

Help branch volunteers to use social media and take content opportunities in their territories to support their commercial and strategic goals.

Collaborate with marketing colleagues and product stakeholders on opportunities for cross-promoting relevant products and services to regional audiences.

Update contact data on CRM as relevant and ensure that the use of data in branch activities is compliant with the institute’s privacy standards.

Track, analyse and report on campaign performance, using insights to create a continuous cycle of improvement.

Provide support to colleagues across the team in the promotion of other events and professional development titles where necessary.

Key Experience Required

A good understanding of multi-channel marketing, with strong knowledge of digital channels.

CMS principles, HTML, email marketing systems (Maxemail), social platforms

Knowledge of Google Analytics and SEO desirable but not essential

Good writing skills, including for web

Numerate, commercially aware and data-driven

Understanding of how a membership body operates would be an advantage but not essential

Solid marketing experience, ideally in a busy environment with multiple products and services.

Internal and external stakeholder management

Collaborative team working essential

Events experience useful

Excellent interpersonal skills

Enjoys working with a broad range of stakeholders across different markets

Solutions-oriented approach

Flexible and organised, able to work autonomously on campaigns within an agreed brief

Ability to hit targets, budgets and timelines

Strong commercial writing skills, good visual sense and an eye for detail and quality

Ability to collaborate effectively with others in-house to engage support for your campaigns

To apply to this role please send your CV.

Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.

Reference: 36345003

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