Betfair Campaign Executive
Paddy Power Betfair (PPB)
Reports to: Betfair Campaign Manager UK/Ireland
The Betfair Campaign Executive has the responsibility to assist the Campaigns team in devising, developing and executing high quality brand and marketing campaigns in the UK. A key focus of the Campaigns team is to ensure our UK markets generate net revenue to the business through marketing campaigns.
Betfair aims to differentiate itself in the market though marketing & communication of feature benefits pushing brand, product and value to the customer.
The role will work with advertising agency and internal stakeholders to create world class ATL campaigns and assets, alongside central digital marketing channels to execute flawlessly in market
Assist in managing our UK marketing campaigns including ATL advertising ownership in a way that ensures we are clearly aligned with business goals and commercial priorities.
Help to brief and deliver TV assets that will be aired on some of our media deals across Sky, ITV and BT.
Help to deliver campaigns that exceed targets related to activations (new value in) and actives (player days) across the UK
Support the Campaigns and media team in driving reach of the Betfair brand to the whole gambling audience in the UK
Help to grow brand awareness in the UK through the execution of campaigns.
Increase brand KPI’s including Brand awareness and consideration through well planned marketing campaigns
Actively help to plan and execute all ATL media in collaboration with your manager and the Media Manager to ensure coverage is enough to hit targets
Brief and deliver great campaigns and assets to central marketing teams in social & digital media
Ensure that creative is up to standard and take a critically ‘fresh eyes’ approach to existing creative.
Collaborate with the wider business to develop, deliver and communicate our propositions to customers and prospects
Actively take an interest in post campaign analysis reports in order to generate learnings from previous activity and apply them to future campaigns.
Assist in the campaign briefing process and the feedback of the advertising output across all marketing campaigns
Help to deliver strong campaigns that capitalise on key events, such as Cheltenham, Grand National, major football/sporting tournaments
Develop campaigns that can be activated via multiple marketing channels, including CRM, Social, Content/Editorial, PR and Display/Video
Sports Fan: Armchair sport fan driven to stay connected in the world of sport
Customer engagement/campaign marketing:
Numerate & Data Savvy: Data driven by default.
Organisational strength: Having the ability to manage multiple workstreams effectively and efficiently, whilst being able to clearly communicate performance issues, deadlines, timescales and such like is extremely important.
Ability to take initiative and develop your role: Take on constructive feedback during regular meetings with your manager and consistently take initiative to develop your role and contribute to your team’s success by taking on ‘non-bau’ projects where needed.
Ability to drive change: Ability to drive change to continually improve performance and address changing business / market conditions.
Personal Pace: Role models a rate of performance and delivery in his/her personal style that can keep pace with the PPB environment.
Flexible: Adaptable to a changing environment and tactics.
In February 2016, Paddy Power and Betfair merged to form one of the largest online betting operators in the world: Paddy Power Betfair plc. The merger propelled the enlarged group into the FTSE 50.
The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe. The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 – a product which altered the landscape of the sports betting industry.
Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.
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