B2C Marketing Executive

Posted 8 October by REED Marketing & Creative
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My client based in Cheltenham are looking for a B2C Marketing Executive to cover a secondment period of 12 months.  The role will be marketing to students across the UK targeting post-16 years olds in colleges and 6th form settings.  If you have experience of targeting these audiences and have the ability to create engaging marketing campaigns for this sector this role could be the right one for you!

You will be working as part of their busy marketing department, this proactive role will work to deliver key awareness and lead generation campaigns for their B2C audiences. Experienced in briefing creative and design teams, you will also provide support with the delivery of the organisations core customer communications.

The role will focus on how the organisation markets and reaches out to students, identifying key touch points and helping those students throughout the application process to higher education.  It will be working with the social media teams to build out the campaigns and building email marketing campaigns, website attraction and monitoring the customer journey.  There will also be some events you will need to attend as part of this role.

The successful candidate will have experience of developing and delivering marketing campaigns, experience in using email marketing service providers to send campaigns and will be a results driven individual who is deadline driven.  Experience of delivering B2C and/or youth marketing campaigns would of course be desirable.  You will have strong communications skills, creative problem solving skills with a positive and pro-active ‘can-do’ attitude.

This client offers hybrid working whereby you will be required to go into the office in Cheltenham 1-2 days per week, with one of these days always being a Thursday for the team to get together.  The rest will be working from home.

Interested?  Please apply online today or contact Jo Aldred at Reed Marketing and Creative to more information.

Reference: 44312170

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