B2B Sales Support Executive

An exciting opportunity has arisen for a B2B Sales Support Executive to join a growing FMCG business based in Reading. Working closely with the sales, customer service, and operations teams, you will play a vital role in supporting key customer accounts, coordinating sales activity, and ensuring a first-class experience for business customers.

Client Details

Our client is a successful and rapidly growing FMCG organisation supplying a wide range of grocery products to businesses across the UK. Known for its customer-focused approach, innovation, and collaborative culture, the business continues to invest in both its people and infrastructure to support ambitious growth plans.

Description

Main Responsibilities

• Support the field and internal sales teams with day-to-day account management activities.
• Prepare quotations, pricing schedules, sales proposals, and customer presentations.
• Manage customer enquiries and act as a key point of contact for B2B accounts.
• Process orders and ensure accurate information is maintained across internal systems.
• Monitor sales performance data and provide regular reporting to management.
• Coordinate promotional activity, product launches, and customer communications.
• Liaise with supply chain, logistics, finance, and customer service teams to ensure smooth order fulfilment.
• Maintain CRM and sales databases, ensuring data accuracy and integrity.
• Assist with contract administration, customer onboarding, and account reviews.
• Identify opportunities to improve customer service levels and support revenue growth.
• Produce sales forecasts, pipeline reports, and business performance metrics.
• Support Key Account Managers with strategic customer projects and tenders.

Profile

The successful candidate will demonstrate:

• Previous experience within a Sales Support, Sales Administration, Account Coordination, Customer Service, or Commercial Support role.
• Experience supporting B2B customers, ideally within FMCG, distribution, wholesale, manufacturing, or a related commercial environment.
• Strong organisational and time management skills.
• Excellent communication and stakeholder management abilities.
• High levels of accuracy and attention to detail.
• Strong IT skills including Microsoft Excel and CRM systems.
• Ability to analyse sales data and produce meaningful reports.
• A proactive and solutions-focused approach.
• Commercial awareness and a genuine interest in supporting business growth.
• The confidence to work independently whilst collaborating effectively with cross-functional teams.

Job Offer

What's on Offer?

• Competitive basic salary of £29,000 - £35,000 per annum
• Performance-related bonus scheme
• Hybrid working arrangement
• Comprehensive company benefits package
• Ongoing training and professional development
• Career progression opportunities within a growing organisation
• Supportive and collaborative team environment
• Modern office facilities
• Company pension scheme
• Generous annual leave entitlement