B2B Marketing Manager

Posted 6 February by Blue Pelican

An International B2B marketing vacancy has arisen working for an entrepreneurial organisation looking to expand their offering to new markets.

They currently supply services to the oil and gas industry, working with upstream operations both selling industry specific consultancy solutions as well as training services.

As the Marketing Manager, you will report to the company's leadership team and have one direct report, overseeing the company's marketing strategy, the creation, execution and measurement of campaigns as well as competitor research in order to ensure the company's brand positioning and key messaging is relevant, resonates and archives cut through with key target audiences..

The Marketing Manager position is aimed at someone who's coming from an execution background but is looking for the opportunity to step-up into a more autonomous remit. Taking ownership of a marketing programme and having the opportunity to devise the marketing strategy too.

Because of this it's important you are familiar with how to work with market, competitor and customer data; leveraging research insight and identifying opportunities as well as trends which inform and direct your marketing strategy.

There will be an international aspect to this role. The business is looking to expand its offering to emerging territories and so will require you to devise appropriate marketing strategies to ensure this is achieved successfully.

The marketing programme you will oversee will principally be focused on lead generation activity achieved through the delivery of multi-channel campaigns. Sitting alongside you will be a sales function, and you will be continuously looking to refine the targeting, messaging and channel strategies in order to support the achievement of conversion targets.

This is a great opportunity for a B2B marketer to take control of a marketing programme, and have the gravitas and visibility of business leaders in order to shape and control the overall direction and strategies.

The Company:

This is a multi-site operation with ambitious international growth plans. Key opportunities lie within the renewables space, and particularly in developing markets.

They're an entrepreneurial operation, and in this role you will have direct access to the key business leaders, so will be able to influence and shape strategies which directly impact the business.

For more information, apply today!

Role: B2B Marketing Manager
Location: Kent - Tonbridge/Tunbridge Wells
Salary: £40,000 to £45,000

Benefits: Pension, healthcare, life assurance, company funded training, life assurance, parking onsite available and close to MLS.


  • B2B marketing pedigree, with preference to someone who has experience in marketing campaigns/lead generation marketing programmes
  • Industry agnostic - so can be from Tech, banking, telcos, utility firms or any other relevant industries
  • Comfortable devising and delivering against a marketing strategy
  • Great understanding of how to leverage research data, using it to inform marketing and market entry strategies
  • Comfortable pitching ideas and strategies to senior execs
  • Charismatic personality, great with engaging with people, selling in ideas to stakeholders and getting them behind your marketing vision
  • Any experience in international marketing will be highly beneficial
  • Must have the necessary visas/right to live and work in the UK.


For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing

You can view all our vacancies on our web site www.bluepelican.com, or call and ask for the marketing division.

Required skills

  • direct marketing
  • marketing strategy
  • marketing manager
  • international marketing
  • b2b marketing
  • lead generation marketing

Reference: 34409162

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