B2B Marketing Manager - Maternity Cover
Role: B2B Marketing Manager Maternity Cover 9 month FTC
Location: Reigate, Flexible location considered but regular travel to Reigate required
Closing Date: *9th February 2018
At KIMBERLY-CLARK PROFESSIONAL*, we deliver leading-edge hygiene and cleaning solutions for the workplace and washroom. With trusted global brands such as KLEENEX®, SCOTT®, WYPALL*, and KIMTECH* we help businesses to reduce the spread of germs and create a safer, healthier and more productive workplace across the world.
As a global organisation we are able to offer exceptional career development opportunities all around the world and as a result of maternity leave, we are now seeking a B2B Segment Marketing Manager to cover two high profile marketing projects within Kimberly Clark Professional.
As the B2B Marketing Manager you will be responsible for developing and delivering the business results in the Facilities Management and Contract Cleaners Focus Segment. You will work closely with the Sales Leader and sales team responsible for this segment to ensure that we are able to deliver what the customer needs. You will also be responsible for leading the execution of the Customer Retention plan which has been designed to improve retention and loyalty.
WHAT WE NEED FROM YOU
Execution of the Annual Business Plan for the Facilities Management and Contract Cleaners Focus Segment, including executing marketing programme designed to support growth in this key segment.
Executing email, PR and event-based marketing plans, including production of some creative materials within programme and brand guidelines.Salesforce customer touch programmes designed to deliver retention and new business resultsWorking on bespoke execution with key customersBuilding capability of KCP sales organization and Channel sales reps and Facilities ManagersRegular tracking of results vs targets to check and adjust plansLead commercialization of NPD in Health and Wellness categories – in particular toilet tissue innovation recently launched.Regular tracking against key metrics to check and adjust plansSupport with any additional marketing materials or initiatives required to drive results to targetLead execution of the Customer Retention planTrack status and retention activities against top 50 customersBuild, execute and track an automated touch-programme through Salesforce to improve retention of customers and support channels to use data to protect business.Build, execute and track a plan to support cross-sell of categoriesBuild and execute a plan to conduct entry and exit interviews to improve customer experience insightSpend time with the sales team to identify needsAttend exhibitionsFace to face meetings with customers to develop bespoke marketing activitiesFeed business and customer insight into, and support the building of Strategic Business Plan.WHAT WE'RE LOOKING FORExperience of managing the marketing of branded goods in a B2B business ideally consumable goods (essential)Experience of marketing within the Facilities Management (FM) Sector (desirable)Experience of using Salesforce (desirable)Experience working with the sales team to ensure the development of bespoke marketing activitiesComfortable working autonomouslyStrong communicatorThe right or ability to obtain the right to work in the UK. This role is available for local candidates already authorised to work in the roles country only. Kimberly-Clark will not provide relocation for this role.Fluent spoken and written English commensurate with the role.PERSONAL ATTRIBUTES/ KEY BEHAVIOURSThe individual should be capable to lead and drive momentum of projects through to execution, engaging multiple stakeholders.Self-motivated and autonomous.A results-oriented mindset is critical, as is focus on data-based decision making and rigorous tracking of key metrics.Track-record of working alongside Sales to deliver commercial results.WHAT YOU'LL GET IN RETURNCompetitive basic salary plus performance related bonus25 days’ holiday, plus the opportunity to ‘buy’ an extra 5 daysAn exceptional defined contribution pension scheme i.e. you contribute 7% and we give you an additional 12%Private Medical InsuranceCompany car/Car allowanceFlexible benefits including Share Scheme options, Critical Illness cover, Travel Insurance, Dental Cover, Childcare Vouchers etc.In some sites we even have half day Fridays in the summer months and on site fitness classes such as yoga, pilates and Zumba!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Kimberly-Clark is committed to creating a diverse environment and is proud to be an equal opportunity employer.
KC are a sponsor of the Recruitment and Employment Confederation Good Recruitment Campaign
*Please note that this role will remain advertised internally until an offer of employment has been made.
Global VISA and Relocation Specifications:
This role is available for local candidates already authorised to work in the role country only. Kimberly-Clark will not provide relocation for this role.
United Kingdom- Kings Hill
Additional LocationsWorker Type
Fixed Term (Fixed Term)
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