Role: B2B Marketing Manager, Acquisition
Salary: £55,000 to £60,000
Benefits: Bonus, Pension, £1k L&D budget, life assurance, remote working potential, etc.
“Building a marketing programme designed to drive leads and convert into new customers. Utilising every relevant channel possible, so long as it delivers volume and value.”
That’s as succinct as this gets in describing the remit of this opportunity.
So I’d imagine you’re thinking this sounds like a fairly typical Acquisition Marketing Manager role, right?
Not quite. What makes this unique is the point at which you will be joining. After receiving significant funding, this digital business is in scale-up mode.
Innovation will play a big part, as you help this start-up which has delivered success with relatively modest budgets, expand its horizons. Putting the funding to good use in order to disrupt a market and achieve rapid customer growth. Experimenting with channels, identifying what works from what doesn’t. Running tests and looking for opportunities to continuously enhance performance.
This will include PPC, paid social, events, publications and print media, partnerships, direct response marketing and advertising, OBTM and more.
Your remit will be 50% strategy, 50% delivery. With you owning and responsible for the performance of marketing channels. Covering lead generation and conversion.
Conversions happen both on and offline, so you’ll need to identify where opportunities exist to enhance journeys which will lead to increased conversion rates. This will include looking into cross channel conversions, and leads generated in digital channels converting through customer service operations.
The company is also re-doing their website – you will have a voice in that project to ensure the right journeys and tools built as well as data captured to help enhance how that channel performs too.
You’ll work with the product and props teams to help shape up promotions, with you deciding how to best activate those and across which channels. Ensuring the appropriate ARPU and CPA measures are achieved.
Analytical rigour will need to be applied as you look to optimise the programme’s performance. Looking at channel attribution and performance measures. But with the right commercial and analytical mindset, entrepreneurial spirit, drive and determination, you could achieve great things here.
- B2B Marketing experience with a strong focus on acquisition marketing
- Multi-channel marketing experience covering both on and offline channels – print, digital performance, direct response, events, etc.
- Strong eye for performance optimisation, you understand how to use data to inform decisions and aren’t a stranger to instructing and interpreting attribution analysis
- Relevant experience from financial services, tech, SaaS firms and the likes
- Comfortable working without a process book, able to define your own direction and deliver to it
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