B2B Events Marketing Manager - Work Remotely
£TBD - Flexible Working
My client is recruiting a driven, experienced and professional B2B Events Marketing Manager to join a rapidly expanding global events business to the ever evolving Tech/Analytical space
The Role... The autonomous role requires a marketing professional with experience of B2B conferences to manage campaigns for a portfolio of events in the US and Europe, you will become an integral part of a collaborative global events team. Working closely with the production and sales teams, the main function of the role is to generate revenue, registrations, leads/enquiries and to increase awareness of our market leading events.
As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more.
Specifically, the role involves:
- Campaign Creation and Management
o By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign schedules and ensure timely implementation of activity
o Formulating communications strategies, including writing of promotional copy
o Undertaking ongoing analysis of marketing campaigns and spend to ensure agreed targets are met
o Working closely with internal departments to achieve project objectives
- CRM and Data Management
o Managing internal data processes, list build strategies and sourcing new and innovative data
o Segmenting data appropriately in the CRM system to target the most relevant prospects
- Email Marketing
o Liaising with relevant departments and write effective e-mail copy
o Creation of e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results
- Media Partners
o Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio
o Ensuring timely submission of materials to media partners including print and online ads, and ensuring third party activity is delivered as agreed
o Using tracking techniques and analysis to measure the effectiveness of partnerships
- Collateral and Content Production
o Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
o The creation of interesting and eye-catching content that draws in prospects across different marketing channels
o Conduct interviews with third parties such as speakers and write articles
- Social Media, PPC and Remarketing
o Maintain and develop LinkedIn, twitter and other social media channels for both lead-generation and branding purposes.
o Utilise social media advertising and PPC to reach new audiences or re-engage previous visitors
We’re looking for a marketer who's confident, passionate and energetic and who enjoys working as part of a team. You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment.
- Proven track record in marketing, 3+ years experience, ideally gained within b2b publishing, conferences or exhibitions
- You're a proficient online marketer. You know how to drive traffic to a site through channels such as search, social, email, and partnerships. You're comfortable using Google Analytics and can implement SEO best practices
- You have experience of working with CRM systems
The role offers a competitive salary, profit share bonus and benefits such as a contributory pension scheme and the chance to travel across the world to our events. This is a great opportunity for a successful candidate to join a dynamic company in a rapidly evolving space.
- B2B Marketing
- Remote Locations
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