Associate General Marketing Analyst 8190256
Associate General Marketing Analyst (3 month contract)
£14 per hour PAYE
Morgan Hunt are delighted to be working with this Leading Education provider in the recruitment of a digital Analyst.
The successful candidate will need to demonstrate experience in:
? Driving Marketing success from customer insights.
? Have a marketing background with previous experience in a similar role.
? B2B marketing, and experience in some of the latest B2B and B2C marketing techniques (cross-channel lifecycle communications management, inbound marketing, marketing automation, etc.)
? Some Digital Marketing experience and proficiency in the most popular channels and tools (e.g. Twitter, Facebook, email Marketing, Google Analytics, etc.)
? Campaign management experience, including some budget management and ROI analysis.
? Excellent communication skills with a strong sense of teamwork.
? A pro-active hands-on approach, with the ability to execute campaigns independently at tactical and detailed levels.
? A passion for customer experience - reviewing products, customers and market dynamics.
? Multi-channel campaign execution across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, etc)
? Able to seek support from managers in effective, timely manner.
? Strong organisational skills and the ability to plan and prioritise work effectively.
? Some experience of market segmentation and marketing planning Competitor analysis
? Working with agencies
? Strong project management skills
? To create, manage and implement acquisition marketing campaigns which drives increases in market share, adoptions and the customer base.
? To support defining and segmenting the market based on customer and market insights. To perform detailed and on-going competitor analysis, identifying opportunities and risks.
? To support defining lead journeys for customer segments, and to implement lead management and lead nurturing tactics to convert them into qualified leads and purchasers.
? To oversee closely the handover of leads with sales and to follow up on, measure and seek to maximize the conversion rates
? To work with the Marketing Performance team to automate campaigns where appropriate
? To strive to achieve set objectives and manage commercial aspects of the marketing activities and lead funnel. To assess performance against objectives and adjust marketing plans as required to maximise results and Return On Investment (ROI).
? To implement end-to-end campaigns through all phases of the campaign lifecycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals
Morgan Hunt is a multi award winning Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies. Morgan Hunt is an equal opportunities employer job suitability are assessed on merit in accordance with their skills, qualifications and abilities to perform the relevant duties required in a particular role
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