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Area Sales Manager - Sony Mobile

Area Sales Manager - Sony Mobile

Posted 6 April by Infinite Group Easy Apply Ended

As an Area Sales Manager (ASM) your objective is to positively influence sales, brand advocacy and brand awareness for Sony Mobile by effectively communicating the full range of Sony Mobile products, services, promotional activity and Ambassador programme.

You will deliver commercial and Key Performance Indicators at store level and across your area by using a defined store coverage plan, agreed in conjunction with your Regional Field Manager.

You will need to use a combination of commercially focused, innovative, activities to drive Sony Mobile sales in store, including direct consumer sales days, when required. Furthermore you will deliver interactive, engaging training programmes to retail sales staff designed to drive knowledge transfer and sales uplift across all categories.

Responsibilities and Accountabilities:

  • Ambassador programme
  • Recruit, coach and motivate Sony Ambassadors to fulfil their duties within the programme and ultimately sell Sony devices
  • Training and Education
  • Build relationships at store Manager Level in order to allow the presentation and demonstration of key products and services to influence incremental sales
  • Maximise Brand Awareness
  • Utilise brand POS to merchandise store facia to maximise product visibility, promotional compliance and drive incremental sales
  • Sales/Promotional Days / Activities
  • Organise, conduct, and support promotional sales days in line with the client requirement
  • Training Sessions
  • Organise and implement additional retail training sessions
  • Competitor awareness and feedback
  • Use your influence in store to generate regular competitor activity feedback, pre-launch & on-going

Key Skills and Experience:

  • Understands clients' overall strategy and the market as a whole
  • Delivers dynamic, impactful presentations to small groups and large audiences
  • Successfully manages existing relationships, while proactively developing new store / client relationships
  • Displays the ability to coach, motivate and inspire (i.e. Ambassadors)
  • Displays the ability to work both as part of a team and on own initiative
  • Demonstrates a high degree of confidence, with the ability to influence and make a tangible difference at all levels
  • Ability to multi-task, collaboratively working across the business in order to identify improved ways of working
  • Displays drive to overcome obstacles in order to achieve objectives
  • Observant in trade, and communicates relevant observations effectively
  • Recognises key customers and the levers to gain commitment to increased sales and deliver ROI

Personal Attributes:

  • An outgoing and self-motivated personality
  • Seeks innovative solutions, and accepts personal responsibility to make things happen
  • Adapts quickly and positively to new situations
  • Displays passion

Essential Requirements:

  • A full UK driving licence, held for at least 12 months, with no more than 3 points.
  • Eligibility to work in the UK

Key Competencies:

  • Training and coaching skills
  • Business and commercial awareness
  • Influencing skills
  • Communication skills
  • Attention to detail
  • Sales & Negotiation skills


A basic salary between £21,000 - £23,000 will be offered as well as a Mercedes A Class, fuel card, 15% bonus and mobile office. We also offer a pension, discounted gym membership, as well as a number of discounts in various retail stores, restaurants and much more.

Required skills

  • Product Training
  • Retail
  • Sales
  • Technology
  • Field Marketing

Reference: 34850349

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