Area Coach - East Scotland

Posted 30 May by KFC – The Herbert Group Easy Apply

Area Coach

About us

KFC UK & Ireland is one of KFC’s largest markets and is a significant profit contributor. KFC UKI is a £1bn business; an 880+ unit market of Franchise & Equity Restaurants, with an ambition to open 40 restaurants per annum.

The Herbert Group is the largest KFC franchise in the UK; Michael Herbert started the business in the 1980s with his first KFC restaurant in Glengormly, Belfast, and has built it up to be a very successful business with 145 KFCs and 1 Pizza Hut. The Group currently operate stores throughout the UK and Ireland, in a number of locations including Kent, West Country, South London, Jersey, IOM, Scotland, Northern and Southern Ireland. The Group has ambitious plans for growth and are currently rolling out a 5 year Vision and Strategy to enable this. Now really is an exciting time to join the Herbert Group!

The Role:

The Area Coach (AC) role reports into the Region Coach (RC) and has responsibility for circa 6-8 restaurants (250-400 staff), dependant on geographical density. The cornerstone of the role is to provide transformational leadership & high impact coaching in order to support your team to achieve customer satisfaction and overall unit performance across 3 balanced metrics (People, Customer & Business). The individual will require commercial acumen and ability to think beyond the core operational elements of the role to lead and inspire a team to 'break through’ results.

This role requires leadership ability beyond that of a typical area operations manager. As a high potential area coach you will on a development path towards that of a 'Broader Coach’ Level (Regional Ops Manager / Ops Director) which requires a strategic medium to long term view which translates into:

  • Setting, engaging and executing area/region 'vision’
  • Analysing trends and pushing self and team to multiple solutions to drive step change performance
  • In depth commercial and strategic planning and execution
  • Structured approach but can work autonomously
  • In depth management and technical expertise based on credibility in operational knowledge and structured people management skill sets
  • People focused at all levels - rapport/relationship building as well as more formal team / individual development
  • Influencing skills at all levels of the organisation
  • Ability to work remotely yet establish and maintain lasting relationships with operations peers and teams located at our Head Office


People (20%)

  • Build people capability across the area via 2x2 performance matrix
  • Robust succession planning, often thinking 3 or 4 moves into the future
  • The ability to flex your leadership style to engage individuals at every level from team member to management team
  • The ability to spot and nurture the very best talent
  • The ability to share responsibility to support individual and team growth
  • The ability to develop a "high performing" team and support development of other Area Coaches
  • Analyse area and restaurant performance and develop strategies to drive people metrics
  • Robust Performance Management to leverage improved performance and behaviours
  • Champion area and regional talent growth through sign on / off assessment centres
  • Champion our unique culture at all levels, casting a leadership shadow which pulls others closer to our Yum Leadership Competencies, How We Win Together 2 principles.
  • Drive our unique recognition culture (internally and externally to the organisation) using the KFC tools and processes and own a personal recognition award
  • Self aware of own strengths and development areas and shows humility when discussing and sharing opportunities
  • The ability to engage, communicate and inspire your teams to your shared vision

Customer (30%)

  • Maniacal focus on ensuring team deliver world-class service to our customers
  • Role model customer mania at all interactions
  • Partner with internal customers (HR, Asset Protection, Development, Training) to leverage area and regional performance
  • Leverage external partnerships to develop KFC as a "so good" brand (community etc)
  • Be the "so good" champion in store, challenging processes and activities to make it "simpler, better smarter" for our customers and teams
  • Ensure all Health & Safety and Food Safety regulations are adhered to and are Gold Standard.

Business (50%)

  • Maniacal focus on driving sustainable profit growth across all profit metrics
  • Develop profit plans to drive explosive Unit Contribution
  • Identify and develop commercial action plans that drive sustainable sales growth
  • Develop a sales culture at all levels, that focuses on speed and service
  • Exceed all hurdle targets for new store openings and image enhancements Success

Routines and other:

  • Execute success routines to drive an unrivalled customer experience, that drives sustainable sales and profit growth;
  • Period (unannounced) customer visits followed by positive coaching and feedback
  • Period ACRC (Area Coach Report Card) reviews
  • Detailed Operations Visits
  • Single Item Visits (as and when required)
  • Communications cascade
  • Initiate and support wider business projects to leverage ways of working that change the game for the area, region and company

Desired Skills and Experience

  • Degree qualification
  • Full UK Driving Licence
  • Multi-site experience minimum 18 month.
  • Flexible in location advantageous.
  • High Street/ Large brand experience.

Required skills

  • Commercial Awareness
  • Customer Satisfaction
  • KPI Reports
  • Multi Unit
  • People Development

Reference: 34633531

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