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Appointment Setter

Posted 26 February by Alliance Asset Management Plc Easy Apply Ended


AAM Group is a fleet management, daily rental and automotive finance company supplying vehicles to many market sectors including businesses, rental companies, courtesy car providers and private individuals. AAM has established a reputation for the strategic placement of vehicles with fleets across the UK. The company has built strong relationships with manufacturers, rental providers, funders and dealerships alike and these relationships enable us to provide a first class service to our customers and a stable working environment for our employees.


Working within our busy sales department the Appointment Setter will be responsible for finding new business opportunities by outbound calling our database. The objective of the role is to qualify the prospective client, update the database and where possible book an appointment for one of our Field Based Sales team. You will be required to promote the aam group goods and services, and maximise the efficiency of the Field Base Sales team.

You will require excellent communication skills and a persuasive attitude. You will need a high attention to detail as accuracy of data is essential for good record keeping. You must be highly self motivated and possess the ability to adapt to each caller. A tenacious and positive mental attitude is essential.


  • Contact businesses by telephone to set appointments for AAM Business Development Managers
  • Deliver a scripted sales pitch and adjust where necessary to meet the needs of specific of our prospective clients
  • Handle customer questions and objections
  • Obtain customer information including names and addresses
  • Update and maintain the client records in our database
  • Schedule the appointment details into our IT system ensuring effective journey planning
  • Schedule follow up activities for every prospective record touched
  • Follow up future activities to generate a calling pipeline
  • Confirm the appointment with all parties
  • Sent follow up emails / business collateral where appropriate
  • Answer telephone calls from prospective clients who are responding to aam marketing activity


  • Excellent Communication Skills
  • Self Motivated
  • Persuasiveness
  • Positive mental attitude
  • Tenacity
  • Adaptability
  • Attention to detail
  • Resilient
  • Stress tolerance
  • High energy levels


  • Communications - Ability to listen to soft buying signals / ability to adapt and build rapport / Ability to persuade a prospect to take an appointment / Ability to effectively communicate in writing via email
  • Commercial Awareness - Being able to identify potential business opportunities and sell an appointment
  • Appointment Setting / Lead Generation - A proven experience of at least 2 years is essential
  • Product Knowledge - Ability to learn - Training will be provided
  • IT - Ability to keep effective and accurate records on our database system whilst adhering to DPA / GDPR - Training will be provided


  • Fusemetrix - In house system - Training will be provided
  • CRM Database management
  • Windows based systems


    • 80-100 dials per day
    • 8-10 Decision Maker contacts per day
    • 4 Appointments booked per day
    • Average talk time of 1m30secs
    • 100% of records touched, updated / noted
    • 100% of future follow-up activities recorded to maintain calling pipeline
    • 100% of appointments made recorded in the diary and confirmed by email

Reference: 34561370

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